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Cheerleading Brand Rebel Athletic to Soar with Centric Software PLM

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CAMPBELL, Calif., 30 July, 2019 – Rebel Athletic, a Dallas-based cheerleading and athletic apparel brand, has selected Centric SMB, Centric Software ’s Product Lifecycle Management (PLM) solution for emerging brands. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Rebel Athletic was founded in 2013 with a simple goal: to provide the best cheerleading uniforms in the world. Rebel Athletic produces a full line of custom apparel and accessories for schools, professional sports and Allstar cheerleading teams, as well as gymnastics and dance teams. These include uniforms, practice wear, warm ups, bags, shoes and more.

The company recently expanded into the mainstream market with an athleisure range for girls and young women that includes iridescent, high-performance athletic wear, sparkling Rebel Dream Bags, and more, sold online and at pop-up locations.

Rebel Athletic has grown rapidly and operates in a market with lead times as short as 45 days.

“Our customers expect fast-paced turnaround times from initial artwork to prototyping to product delivery,” says Gordon Steinecke, Vice President of Design at Rebel Athletic. “We create uniforms that push the limits of design, while maintaining the highest technical performance standards. We’re also expanding our retail arm, which drops 2-3 capsule collections per month.”

“We were working with Excel spreadsheets, but as our company scaled, we suffered from information overload and data fell through the cracks. It was impossible to keep up. We also experienced delays in communication with our factory in China and vendors worldwide,” Steinecke continues.

Rebel Athletic decided to investigate PLM solutions, and selected Centric Software’s cloud-based SaaS PLM solution for mid-size enterprises, Centric SMB.

“The user-friendly interface is very exciting,” says Steinecke. “We employ a lot of millennials, who are accustomed to visual, intuitive web-based tools like Centric SMB. We’re looking forward to tracking products from inception to delivery, streamlining communication across teams in real time, improving transparency and easily connecting vendors with product coordinators.”

“Centric is truly interested in finding solutions for our technical challenges and working with their team has been a seamless and positive experience,” concludes Steinecke.

“We are very happy to announce that Rebel Athletic has selected Centric SMB,” says Chris Groves, President and CEO of Centric Software. “Rebel Athletic is committed to exciting design and top-quality performance and we’re delighted to support the growth of this dynamic company.”

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Rebel Athletic (

Rebel Athletic aims to shatter the Princess Myth, where girls need to be saved, should be seen and not heard, and should blindly follow the rules. They do so by providing every athlete a Rebel Stage, through fashion and expression, where athletes are unleashed to break and remake the rules, steal the show and dent the universe. As the Original Luxury Couture Uniform Company in the Cheerleading Industry, their daily goal is to provide exceptionally unique and detailed designs for each customer they work with. Their emphasis is on creating the trends for the industry and carving the path for the future of cheerleading fashion. Luxury craftsmanship, personalized service, couture design and incredible value are the hallmarks of Rebel’s business.

Centric Software (

entric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Media Contacts

Centric Software

Americas: Jennifer Forsythe,,

Outdoor: Beth Cochran

EMEA: Kristen Salaun Batby,