‘GO’ Featured as Men’s Journal – Gear of the Year 2008

For Immediate Release For Further information, contact:
November 11th, 2008 Jared Kelowitz, JDPR
864.233.3776 ext. 24
jaredk@jdpr.com

SylvanSport’s ‘GO’ Featured as Men’s Journal – Gear of the Year 2008

‘GO’ Recognized for Outdoor Adventure Innovations

Cedar Mountain, N.C. – Today, the SylvanSport ‘GO’ – Mobile Adventure Gear (www.sylvansport.com) was awarded the “Men’s Journal Gear of the Year 2008” (www.mensjournal.com).

In the December 2008 issue, a full-page feature on the ‘GO’ leads off the “Gear of the Year ” section. The feature spotlights not only its gear-hauling and comfortable-sleeping functions, but also its sleek design and efficiency for today’s eco-minded travelers. Editors praised the ‘GO’ for its ability to transform from ‘storage to shelter [modes]’ in less than 10 minutes, ensuring an all-in-one gear innovation for travel and camping adventures. At the award ceremony held recently at the Explorers Club in New York City, Fran Farrell, recently named publisher of Men’s Journal said, “To qualify for the ‘Gear of the Year’ honor, you must be the best of the best.” ‘GO’ is the perfect addition to the avid outdoor adventurer’s holiday wish list.

“Once again, we’re honored to have the ‘GO’ recognized as one of the coolest products of 2008,” said Tom Dempsey, Founder and CEO of SylvanSport. “Only the most innovative gear gets recognized in Men’s Journal. We’re excited that outdoor enthusiasts and top-notch media alike, are psyched about ‘GO’!” This latest honor follows similar recognition by National Geographic Adventure Magazine and BusinessWeek.

The SylvanSport ‘GO’ is currently available at select retailers nationwide and through the www.sylvansport.com website. “GO’ features a retail price of $8,995. For more information on the ‘GO’ and all of the awards that is has won in its first year of existence, visit http://www.sylvansport.com.


# # # #

[Note to editors: for an interview with Thomas Dempsey, founder of SylvanSport, please contact
Jared Kelowitz @ jaredk@jdpr.com or phone 864.233.3776, ext. 24.]

SylvanSport, founded in 2004 by veteran Outdoor Industry executive and entrepreneur Thomas Dempsey, designs, manufactures and distributes “Mobile Adventure Gear” from its headquarters in Transylvania County, North Carolina. The company is committed to developing smart, efficient, visionary products that encourage responsible and respectful enjoyment of the outdoors. For further information about SylvanSport, visit on-line at: www.sylvansport.com