GOA and Marmot Raise $5K+ for the Conservation Alliance

Park City (UT); Santa Rosa (CA): The Grassroots Outdoor Alliance (GOA), a buying group of nearly 36 independent specialty retailers, and Marmot Mountain LLC, a leading outdoor manufacturer, raised $5,270 for the Conservation Alliance in a promotion through the month of October. GOA and Marmot secured the funds through the sale of at least 520 Marmot PreCip™ jackets and pants that were promoted and sold in 22 participating GOA stores. For each purchase of a Marmot PreCip™ jacket or pant, $10 was donated to the Conservation Alliance—one of the most important environmental conservation organizations born from the outdoor industry.

“The Marmot-GOA promotion is a perfect example of how manufacturers and retailers can work together to benefit conservation. The funds they raised will help us in our efforts to protect wild places throughout North America,” said John Sterling, Executive Director of The Conservation Alliance.

Since its creation in 1989, the Conservation Alliance has been heralded for its preservation of wild places where outdoor enthusiasts recreate and has played a key role in protecting rivers, trails, wildlands and climbing areas.

“The Conservation Alliance is the only non-profit organization our Alliance supports as an organization. We’re extremely proud of their important work and want to do our part to help them succeed with their conservation efforts,” explains Roanne Miller, GOA President.

Participating GOA stores that helped to make the promotion a success were: Alpine Shop, Ltd., Appalachian Outdoors, Black Creek Outfitters BaseCamp, Black Creek Outfitters, Buffalo Peak Outfitters, Champaign Surplus, Great Outdoor Provision Co., Half Moon Outfitters, Massey’s Professional Outfitters, Midwest Mountaineering, Mountain Chalet, Mountain High Outfitters, Nat’s Outdoor Sports, River Sports Outfitters, Peak Sports, Rock Creek Outfitters, Skinny Skis, Travel Country Outdoors, Ute Mountaineer and Wilson’s Eastside Sports.

Tom Fritz, Marmot’s Vice President of Marketing adds, “Everyone at Marmot would like to thank all of the GOA stores that supported this promotion and the exceptional effort they put fourth to raise much needed funds for the Conservation Alliance.”

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $8.3 million to grassroots environmental groups. Alliance funding has helped save over 49.5 million acres of wildlands; 27 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance, see www.conservationalliance.com.

About Grassroots Outdoor Alliance (GOA):
Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.grassrootsoutdoors.com

About Marmot Mountain, LLC:
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com

About Jarden Corporation (Marmot):
Jarden Corporation is a leading provider of global consumer products with a portfolio of over 100 trusted, quality brands sold in more than 100 countries. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.