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Press Releases

GOA and Marmot raise up to 10K for Conservation Alliance

Grassroots Outdoor Alliance and Marmot raise up to $10,000 for The Conservation Alliance

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For Immediate Release
All press inquiries please contact:

Grassroots Outdoor Alliance
Roanne Miller, President
(435) 645-0964

Marmot Mountain LLC
Jordan Campbell, Public Relations
(801) 633-9022

Park City (UT); Santa Rosa (CA): This October, the Grassroots Outdoor Alliance (GOA), a buying group of nearly 38 independent specialty retailers with 80 stores across the United States, and Marmot Mountain LLC, a leading outdoor clothing, apparel and equipment manufacturer, will be working closely together to raise as much as $10,000 for the Conservation Alliance; one of the outdoor industry’s most esteemed environmental conservation organizations. Promoted through GOA retailers during the month of October, $10 from the sale of each Marmot PreCipâ„¢ jacket or PreCipâ„¢ pant will go directly to the Conservation Alliance.

Since its creation in 1989, the Conservation Alliance has been heralded for its preservation of wild places where outdoor enthusiasts recreate and has played a key role in protecting rivers, trails, wildlands and climbing areas. “The Conservation Alliance is the only non-profit organization our Alliance supports as an organization. We’re extremely proud of their important work and want to do our part to help them succeed with their conservation efforts,” explains Roanne Miller, GOA President.

Mark Martin, President of Marmot Mountain LLC and Jarden Technical Apparel, describes the co-promotion as a great example of outdoor industry cooperation and environmental stewardship. “Working closely with GOA demonstrates our collective ability to spotlight the invaluable work of the Conservation Alliance and raise meaningful funds for the organization,” Martin explains. Marmot became a member of the Conservation Alliance early in 2011 and remains committed to helping the vital non-profit reach its goals.

Marmot’s award-winning PreCipâ„¢ jackets ($99) are time-tested and affordable waterproof, breathable shells. They were selected for the October promotion because of the broad customer range of use. “We hope GOA customers will take full-advantage of this opportunity and consider the PreCipâ„¢ jacket and pants this fall—knowing they are supporting their local retailer and investing in the Conservation Alliance,” Martin adds.

About Grassroots Outdoor Alliance (GOA):
Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at

About Marmot Mountain, LLC:
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $8.3 million to grassroots environmental groups. Alliance funding has helped save over 49.5 million acres of wildlands; 27 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see