GoFit Announces All-Star Advisory Board

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FOR IMMEDIATE RELEASE:
Contact: Heidi Hageman, (858) 232-1874 heidi@h2publicrelations.com

GoFit Announces High Profile Celebrity Trainers to Fitness Advisory Board
Leading Hand Held Fitness Company Teams Up with ALL-STAR Industry Professionals to Offer World Class Education to Consumers

Tulsa, Oklahoma (May 2, 2010) – GoFit, a leading hand held fitness manufacturer, announces a strategic collaboration with several of the most sought after fitness experts in the nation. The alliance will provide consumers with the most current information and education in the fitness industry—including emerging trends, workout tips, safety guidelines, breaking industry news and “insider” celebrity regimens. The team consists of an award-winning group of coveted resources who regularly contribute their knowledge to leading media outlets, and have collectively garnered the highest fitness accreditations, education and certifications in existence. GoFit, which was founded in 1999, offers over 120-quality fitness products sold in over 5,000 fitness retailers, including Target, Sport Chalet and Best Buy.

“As we continue to develop the most innovative pieces of fitness equipment available in the retail market, we wanted to ensure that we were working with the biggest and most reputable names in the industry to educate consumers,” says GoFit Co-Founder, Richard Davis. “We are thrilled to announce several of the most recognized and respected experts to work alongside our brand.”

THE GOFIT ADVISORY BOARD WILL CONSIST OF:

Jim Stoppani, PhD: Jim Stoppani received his doctorate in exercise physiology with a minor in biochemistry from the University of Connecticut. Following graduation, he served as a postdoctoral research fellow in the prestigious John B. Pierce Laboratory and Department of Cellular and Molecular Physiology at Yale University School of Medicine. Currently, he serves as a senior science editor for leading fitness media outlets and has been the personal nutrition and health consultant for numerous celebrity clients such as Dr. Dre, LL Cool J, Dwayne “The Rock” Johnson and Mario Lopez.

Juliet Kaska: Juliet Kaska is the founder of the exclusive Emerson Hall Fitness facilities in Los Angeles, and has obtained a top tier celebrity client list including Sting & Trudie Styler, Pink, Kate Walsh, Mischa Barton, Gerard Butler, Rachael Leigh Cook, Stacy Keibler, Maureen McCormick, Wolfgang Puck, and music mogul Benny Medina. Juliet is regularly featured on programs such as Good Morning America, Dr. Phil, Good Day LA, Entertainment Tonight, E! News, and Access Hollywood, and has contributed to numerous publications including Vogue, Shape, W, Self, Us Weekly, Los Angeles Magazine, and Fitness RX. Juliet is a dual-certified personal trainer through the National Academy of Sports Medicine (NASM) and the American Council on Exercise (ACE); as well as a certified Pilates instructor.

Kent Katich: Known in the industry as “The Yoga Guru of the NBA”. Los Angeles based Kent Katich is the yoga coach for the LA Clippers and is the only full-time yoga instructor working with an NBA Team in the history of the league. Katich has garnered more than 15-years of experience conducting private training sessions for clients such as NBA All-Star, Reggie Miller; the 2007 NBA MVP, Dirk Nowitzki; NBA All-Star, Baron Davis; the #1 2009 NBA Draft Pick, Blake Griffin; MLB All-Star catcher, Mike Lieberthal; actor George Lopez and even recording artist and rapper, Common. Katich has been featured on Inside the NBA, CNN, ESPN, NBA Access with Ahmad Rashad, GOOD DAY L.A. and Vista LA and has appeared on THE NBA CHANNEL. He has also appeared in numerous publications including MEN’S FITNESS, MEN’S JOURNAL, PEOPLE, US WEEKLY, IN TOUCH and SPORTS and FITNESS. Katich is the owner of the “Yoga Court” near the UCLA campus in West Los Angeles, CA.

Mark Verstegen is an internationally-recognized leader and innovator in the world of athletic performance training. He is Founder and Chairman of Athletes’ Performance, which has trained many of the top performers in the world of sports at their state-of-the-art facilities—from NFL first round picks to NFL pro bowlers, from NBA first round picks to World Cup heroes (US Women’s Soccer, German Men’s Soccer), from MLB All-Stars to Major Champions in golf and tennis, Brett Favre, Mia Hamm, Curt Schilling and hundreds of other athletes represented in the NBA, NFL, NHL and MLB. In 2004, Mark’s book Core Performance reached the top 25 on Amazon within six weeks of its release. Mark has subsequently launched two additional books, Core Performance Essentials (2006) and Core Performance Endurance (2007). Mark serves as the Director of Performance for the NFL Players’ Association, and is a regular columnist in Men’s Health Magazine and frequent contributor to the media.

Andrea Metcalf: Andrea Metcalf holds certifications from the National Academy of Sports Medicine (NASM) as a Certified Personal Trainer (CPT), Performance Enhancement Specialist (PES) and Optimum Performance Training (OPT) as well as ACE Group Fitness Instructor. In 2008, she was named IDEA Personal Trainer of the Year Finalist and has been seen on the TODAY SHOW, GMA Health monthly, NBC Chicago and Better TV. Andrea also regularly contributes to Oprah.com and More.com

Christopher Ross Lane: Celebrity Trainer Christopher Ross Lane has been an active part of the fitness industry for the last 10 years. Since 2003, Lane has trained some of the biggest names in the television, film, and music industries, such as America’s top trainer, Jillian Michaels of NBC’s “The Biggest Loser” and Jenny Craig spokes models Valerie Bertinelli & Nicole Sullivan. Lane has been featured in such top press venues such as People, SELF, and OK! Magazine, as well as on numerous talk shows such as 20/20, Rachael Ray, E! True Hollywood Stor and, Entertainment Tonight to name a few.

Brook Benten: Brook Benten, M.Ed., is President of Cardiopump Fitness, LLC. A few of her certifications include: ACSM-HFS, ACE Personal Trainer, AFAA Group Fitness Instructor, AFPA Nutrition Consultant, YogaFit, Physical Mind Institute, and Kettlebell Concepts Instructor. Brook became a Continuing Education Provider for ACE and AFAA in 2003. She is an Ambassador for Lululemon Athletica. Brook obtained her Bachelor’s of Science in Exercise and Sport Science at Texas State University in May 2003, and her Master’s of Education in Physical Education with emphasis in Fitness Management from The University of Houston in December 2004.

ABOUT GOFIT: Founded in 1999, GoFit has quickly developed into one of the most respected and recognized hand held fitness manufacturers in the nation. GoFit was the first in the industry to pioneer the idea that “knowledge is power” by pairing top of the line products together with innovative educational content. Today, the company offers over 120 quality, hand held fitness products—ranging from stability balls, yoga mats, power tubes and kettlebells, to weight resistance, balance and core performance products. As a premier source of information, their website is utilized in correspondence with their product lines, and has over 20,000 unique visitors per month. GoFit also offers world-class training methods with strategic partnerships from top experts in the business through instructional DVD’s and downloadable Ipod workouts on demand. The brand is distributed worldwide, with over 5,000 leading retailers in the U.S., including TARGET, Best Buy, Sport Chalet, Academy Sports & Outdoors, MC Sports and Big 5. GoFit has been featured in high profile media outlets including The New York Times, Fitness Magazine, The Today Show, CNBC, E! Entertainment Television, Oxygen, OK! Magazine, and many more.