Press Releases

GoFit Announces New Executive Vice President of Sales

Leading Sales Professional Mark Ish Joins the GoFit team

Tulsa, Oklahoma (November 13, 2013): Distributed worldwide, GoFit continues its momentum as one of the nation’s leading fitness product and education suppliers by announcing Mark Ish as their new Executive Vice President of Sales. An accomplished sales veteran with leadership experience in marketing and business development, Ish has developed a proven track record both internationally and domestically with several of the most recognized retail brands in the industry.

Before joining GoFit, Ish spent the past two years as Senior Vice President of Sales and Marketing at Trigger Point Performance, where he was recently named to the SGB “40 Top Sporting Goods Executives Under Age 40” by SportsOneSource in April 2013, a prestigious honor that recognizes trailblazers within the sporting goods industry. Prior to that, Ish managed a network of domestic and international sales representatives and distributors and accounted for the sales and management of all domestic sporting goods and regional big box retailers as Vice President of Sales & Marketing for Altus Athletic. In addition, Ish has garnered previous retail experience executing brand development as the Director of Sales for Wham-O, and Vice President of Sales and Marketing for five years for American Beverage Group.

A long-time acquaintance of GoFit co-founders Richard Davis and Charles Caswell, Ish is the perfect choice to lead GoFit sales initiatives as the brand continues to grow and expand its handheld fitness collection.

Ish says “I’m honored to represent one of the most recognized global fitness brands available to the consumer. I look forward to spreading awareness on our growing product line that is not only diversified, but also well respected by customers and industry professionals. The sky is the limit at GoFit.”

ABOUT GOFIT: Founded in 1999, GoFit has quickly developed into one of the most respected and recognized handheld fitness manufacturers in the nation. GoFit was the first in the industry to pioneer the idea that “knowledge is power” by pairing top-of-the-line products together with innovative educational content. Today, the company offers over 250+ quality, handheld fitness products—ranging from stability balls, yoga mats, power tubes and kettlebells, to weighted resistance, balance and core performance products. The brand is distributed worldwide, with over 5,000 leading retailers in the U.S. GoFit has been featured in high profile media outlets including The New York Times, LA Times, Fitness Magazine, The Today Show, CNBC, E! Entertainment Television, Oxygen, OK! Magazine and many more.

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