GoFit Inks Deak with Leading Canadian Sports Distributor, B-FIT

Tulsa, Oklahoma (January 19, 2012) – GoFit, the United States’ leading supplier of handheld fitness equipment, is pleased to announce an exciting partnership with B-FIT Distribution, a wholly owned division of Schure Sports Inc. Based in Toronto, Ontario, Schure Sports has been a highly respected supplier of superior- quality products to the sports and athletic industry in Canada and around the globe since 1982. This new collaboration will launch B-FIT Distribution as the first and exclusive Canadian distributor of GoFit fitness products to Canadian retailers. Likewise the deal will put product and world-class instructional content directly into the hands of Canadian at-home fitness consumers.

As the premier provider of handheld fitness solutions, GoFit offers over 200 quality, fitness products—ranging from stability balls, yoga mats, power tubes and kettlebells, to weighted resistance, balance and core performance products. GoFit also offers world-class training methods with strategic partnerships from top experts in the industry through instructional DVDs and guides that accompany each gadget. B-FIT Distribution is an all-new branch of Schure Sports Inc and is dedicated solely to the lucrative yoga and home fitness markets. Aimed to complement Schure’s already-stellar roster of sports and athletic apparel brands, the distribution of GoFit’s leading products will continue the company’s tradition of providing top quality products and exceptional service.

“GoFit is the latest addition to our growing group of brands distributed by B-FIT Distribution. They are the best exercise manufacturer in North America, and we are thrilled to present their products to Canadian retailers,” says Franklin Gwartz of B-FIT Distribution.

GoFit co-founder and owner Richard Davis says that this new venture into Canadian markets marks the first time that Canadian customers will have the opportunity to purchase GoFit products from a Canadian warehouse, in Canadian dollars, without needing to import from the United States.

“We’ve been working on really tapping in to the Canadian market for some time now. Previously Canadian consumers would have to purchase online from U.S. e-commerce sites or import directly from U.S. retailers. B-FIT will make our products directly available to leading retailers across Canada and as a result, consumers will have the ability to walk down the street and purchase our fitness items at their favorite neighborhood sports or athletic stores,” says Davis.

For more information about the B-FIT Distribution and GoFit collaboration as well as a list of Canadian retailers, please call B-FIT toll free at 800-656-8359 or GoFit at 877-578-0623 or visit www.gofit.net.

ABOUT GOFIT: Founded in 1999, GoFit has quickly developed into one of the most respected and recognized hand held fitness manufacturers in the nation. GoFit was the first in the industry to pioneer the idea that “knowledge is power” by pairing top-of-the-line products together with innovative educational content. Today, the company offers over 200+ quality, hand-held fitness products—ranging from stability balls, yoga mats, power tubes and kettlebells, to weighted resistance, balance and core performance products. GoFit also offers world-class training methods with strategic partnerships from top experts in the business, such as Bob Harper and Jane Fonda, through instructional DVDs and guided manuals. The brand is distributed worldwide, with over 5,000 leading retailers in the U.S., including Target, Modell’s, Best Buy, MC Sports, Sport Chalet and BIG 5 Sporting Goods. GoFit has been featured in high profile media outlets including The New York Times, LA Times, Fitness Magazine, The Today Show, CNBC, E! Entertainment Television, Oxygen, OK! Magazine and many more.