Press Releases

GoLite Adds New Marketing Director to Heavyweight Executive Team

GoLite announces the appointment of industry veteran Erika Bruhn to lead GoLite’s marketing team

Boulder, CO – GoLite announces the appointment of industry veteran Erika Bruhn to lead GoLite’s marketing team. Erika brings over 10 years of experience in the outdoor industry to GoLite, most recently from KEEN, Inc. where Erika has played a strategic role in new product launches, consumer communications, brand initiatives and large-scale campaigns.

“GoLite’s aggressive growth strategy requires a higher level of play from our entire team,” said GoLite Co-founder and President Demetri Coupounas. “Erika’s experience in strategic brand growth and consumer communications makes her a great fit for GoLite’s brand growth plan.”

Erika’s most recent accomplishments include Hybrid Pedal, a 900-mile cycling event and accompanying documentary designed to generate visibility for The Conservation Alliance and Hybrid STAND, a large-scale brand campaign promoting ideas and awareness around sustainability.

“I’m thrilled to be a part of GoLite in this time of growth and brand expansion,” said Erika Bruhn. “I truly believe in the GoLite brand and it’s ability to stay true to its outdoor roots. I look forward to the opportunity to grow GoLite through strategic marketing efforts and grassroots environmental initiatives that inspire community and a conscientious, fun approach to the outdoor lifestyle.

Erika is an avid backcountry enthusiast, cyclist and skier, with experience as a guide throughout Colorado and the Southwest. She will be relocating from Portland, OR to Boulder, CO in January 2008. Erika can be reached at

About GoLite
GoLite is the world’s premier producer of lightweight clothing, equipment, and footwear for the active, outdoor athlete. GoLite® products offer uncompromised head-to-toe performance, durability, and versatility at the lightest possible weight to maximize a person’s enjoyment and performance in the outdoors. GoLite is more than a name; it is a philosophy, a lifestyle, and a commandment to do more with less. GoLite is humbly committed to minimizing its environmental footprint – to GoLite on the Planet – through innovation, resourcefulness and partnership. GoLite Athlete Ambassadors regularly share “How to GoLite” techniques in outreach seminars around the world. For more information on GoLite® products, ambassadors, environmental or outreach efforts, visit or call 888-5-GoLite toll-free within the U.S.