Get access to everything we publish when you sign up for Outside+.
Boulder, Colorado — GoLite, the premier global manufacturer of high performance apparel and equipment that’s light on the planet, has retained San Francisco-based OutsidePR to manage all public relations and social media efforts. The agency will work with GoLite’s marketing team to help communicate the company’s products, programs and ethos to the media.
The work for GoLite will focus on the company’s renowned array of trail apparel and gear — a lightweight and functional product mix that is developed with the highest standards of sustainability and performance characteristics. OutsidePR will also help promote the upcoming launch of adventure travel as well as ongoing initiatives such as the new GoLite Active-istâ„¢ program.
â€œGoLite is an iconic brand in the outdoor world,â€ said agency president Gordon Wright, â€œWe’re passionate fans of their products and look forward to increasing awareness among consumers in the United States. It is clear that GoLite is on the path to incredible growth and we are thrilled to be a part of it.â€
GoLite marketing director Dana Donley Morton said, â€œOutsidePR showed us a terrific quality of work in both social and traditional media. That, combined with their lifestyle experience in the outdoor world and expertise in getting their clients attention in large consumer media, made them a great fit for GoLite.â€
GoLite is the premier global manufacturer of lightweight, innovative and sustainable apparel and equipment designed specifically for outdoor athletes. GoLite is dedicated to transforming the outdoor athlete’s trail experience by designing and developing simple, beautiful high performance gear that lets people experience nature more with less. Driven by a philosophy of sustainability, GoLite is striving to be a 100% â€œcarbon neutral,â€ zero-waste company that uses a majority of environmentally preferred materials and zero restricted substances in its products by 2010. GoLite operates in 23 countries worldwide. For more information, visit www.golite.com or call 888.5.GoLite.
OutsidePR was formed in San Francisco in 1995 and currently conducts media relations and marketing services for such clients as the Gore-TexÂ® TransRockies Run, SUGOI Performance Apparel and GU Energy. To learn more about OutsidePR, please visit www.outsidepr.com