GoLite Footwear All-New Fall 2010 Trail Runners

All-new for Fall 2010, GoLite Footwear introduces a whole line of Trail Runners with BareTech technology for barefoot-style feel with better than barefoot protection and stability. Incorporating their proven Soft Against the Ground Technology with new lightweight materials, a completely neutral and highly contoured last, the new BareTech Trail Runners will make you want to lace up and RUN WILD.

“Why intentionally change the human gait when you can compliment it, and provide support, protection and stability?” Asked Doug Clark, Founder and CEO of GoLite Footwear.

In response, the revolutionary BareTech technology uses a neutral last, keeping the metatarsals at the same height as the heel, the way nature intended, only better. Improvements on barefoot include a lightweight, low-profile dual-density EVA midsole for shock attenuation. Asymmetrical upper that accommodates the natural shape of the foot, highly contoured last distributes pressure evenly across the bottom of the foot, lightweight TPE caging for support and protection, and specially designed wedge-shaped lugs for further shock attenuation and enhanced braking and propulsion properties.

The result is a collection of shoes at the forefront of engineering that solves the problems of Class 1 athletes. The new men’s Flash Lite and Amp Lite and women’s Micro Lite shoes, each built on gender specific lasts with gender specific geometric posting, will provide the most natural, yet comfortable and protective running experience you’ve ever had.

BareTech Features:

• Completely neutral last (11mm under heel, 11mm under ball of the foot)

• Undercut heel to delay foot strike and foot flap and increase stability

• Anatomically contoured last to distribute pressure across foot

• Improbably lightweight, low profile dual-density EVA Paw Pad™ sole

• TPE caging for super lightweight support and protection

• Asymmetrical upper

• Gender-specific geometric posting

• PreciseFit™ footbeds for the perfect fit, right out of the box

• Wedge shaped lugs for enhanced braking and propulsion properties.

Flash Lite – Designed to visually reflect the ligaments and tendons in the foot, the significantly minimal Flash Lite is the barefoot runner’s dream: all the benefits of barefoot, but with superior traction, protection and stability. You’ll expend less energy, and reduce wear and tear on your joints. M’s PreciseFit™ sizing: 7-13, 14, widths C-E

Amp Lite – Everything you need in a distance trail runner: performance, lightweight and protection and durability. The Amp Lite upper also features a TPE saddle that secures your foot in place even on the harshest terrain. M’s PreciseFit™ sizing: 7-13, 14, widths C-E

Micro Lite – Built on a women’s specific last and geometrically posted 3mm to accommodate the wider hip/height ratio of women, and align feet, ankles and hips, the Micro Lite combines all the features of the men’s Trail Runners with the fit of a women’s glove. W’s PreciseFit™ sizing: 5.5-11, widths B-D

GOLITE FOOTWEAR TECHNOLOGY:

BareTech Technology

o Neutral last – no heel lift whatsoever

o Anatomically contoured last to distribute pressure around foot

o Superior protection, stability

o Asymmetrical upper design works with natural shape of foot

EVA Paw Pad™ Sole

o Super lightweight

o Low-profile shock attenuation and stability

o Wedge shape of lugs assist in breaking and propulsion

o Achieves Soft Against the Ground technology through two mechanisms – lugs and midsole

Soft Against The Ground

o Literally turns shoe construction upside down

o The soft part of the sole is against the ground, absorbing the bumps of the trail, so your body doesn’t have to

o A firm platform between the midsole and footbed acts as a chassis, allowing the foot and body a smooth ride

Internal Lace System

o Interior “saddle” works independently of upper

o Laces alternate between upper and “saddle” for glove like fit

o Foot stays in place – eliminates toe bang

Precise Fit™ footbeds

o No two feet are the same, not even your own

o Comes with every pair of GoLite Footwear shoes

o Provides instant width adjustment, from B to D in women’s sizing, C-E in men’s.

o Gives every shoe a customizable fit, straight out of the box

Paw Pad II Sole

o Inspired by mountain lion paws

o Mimics how a real paw works, limiting pronation and providing unparalleled traction.

o Radical new 45-degree pyramid lug shape and soft Gripstick™ rubber provide unparalleled traction

o Moves the Soft Against the Ground technology from the lugs to the midsole itself

o Geometric posted midsole

o Non-woven, impregnated plate underfoot provides the support of a clog, but the ride of a sneaker

GoLite Footwear designs and manufactures “improbably light” shoes, especially for people who live to be in the outdoors. GoLite’s “Soft against the Ground” suspension system effectively turns the traditional shoe upside down to provide greater stability and traction while enhancing overall protection and performance; reducing movement by 33% on the trail. GoLite delivers a complete line of off road adventure shoes including trail runners, light hikers, technical travel shoes and rejuvenators. For information on the full line of GoLite footwear, please log onto www.golite-footwear.com or contact Alli Noland, Terra Public Relations, 307-733-8777 or allin@terrapublicrelations.com