GoLite Footwear And UNH Outdoor Adventures Form Partnership

Portsmouth, NH – GoLite Footwear is pleased to announce today that they have formed a partnership with the University of New Hampshire Outdoor Adventures program to provide GoLite Footwear shoes to student staff members, providing valuable feedback, real-life wear testing and brand exposure within an increasingly popular target group: young adults.

Staffed by 25-30 students, the Outdoor Adventures program facilitates the involvement of members of the UNH and local communities in outdoor and adventure programming. The Outdoor Adventures program consists of a rental program, trip program, bouldering wall, skills clinics, and team building programs in order to promote responsible stewardship of the natural environment while participating in outdoor and adventure activities.

“We are absolutely thrilled to have teamed up with the UNH Outdoor Adventure program,” said Scott Briggs, President of GoLite Footwear. “Not only is this program the perfect complement to our ongoing rigorous product testing, but it is great to be able to connect with our local students and help support their passion for the outdoors. We look forward to a long term relationship that we can build upon in the years to come.”

“We’re really excited to be partnering with GoLite Footwear,” said Ben Oliver, Graduate Assistant for Outdoor Adventures at UNH Campus Recreation. “We all know the brand as a great footwear innovator for the outdoors, and are impressed by their Soft Against the Ground Technology.” Oliver continued, “We’re very grateful to GoLite Footwear for stepping up and supporting Outdoor Adventures in our mission to get the UNH community outside enjoying all that New Hampshire has to offer.

GoLite Footwear designs and manufactures “improbably light” shoes, especially for people who live to be in the outdoors. GoLite’s “Soft against the Ground” suspension system effectively turns the traditional shoe upside down to provide greater stability and traction while enhancing overall protection and performance; reducing movement by 33% on the trail. GoLite delivers a complete line of off road adventure shoes including trail runners, light hikers, technical travel shoes and rejuvenators. For information on the full line of GoLite footwear, please log onto www.golitefootwear.net or contact Don Watkins, Terra Public Relations, 307-733-8777 or donw@terrapublicrelations.com