GoLite Footwear Announces New Field Sales Force – Blazing New Trails

Stratham, NH (August 7, 2006) – GoLite Footwear announces an independent specialty sales team to support the launch of its new line of advanced footwear for trail running enthusiasts, scheduled to be unveiled at this week’s Outdoor Retailer show. Armed with the footwear line that was designed to provide trail runners with unparalleled whole body stability in a lightweight shoe, the sales force has already created a stir among retailers.

The GoLite Footwear sales force is comprised of 9 agencies and 25 sales representatives, each with extensive background in footwear and outdoor sports. The new sales force includes: Jim Benge & Company in the Northwest, BP Associates in the Midwest west of the lakes, Waypoint Sales in the Midwest east of the lakes, DH Enterprises on the West Coast, Hawk Associates in the Northeast, Mountain Lake Marketing in the Mid-Atlantic, Mountain Source in the Rockies, OSM in the South East and Windom Sales in TX, LA, MS, OK, AR.

“The independent agency model coupled with a revolutionary footwear technology story has enabled us to assemble an impressive sales group to help reinforce the GoLite® brand within the proper sport specialty footwear channels,” stated Bruce Gordon, North American Sales Director for GoLite Footwear. “We’re excited by the initial response we have received among our target outdoor specialty retailers. It confirms that this ground breaking technology and product uniquely addresses the demands and needs of the enthusiast trail runner.”

In May 2006, Timberland acquired certain assets of GoLite LLC, including trademarks. GoLite Footwear will be managed out of Stratham, New Hampshire while GoLite® apparel, equipment and accessories will continue to be led by GoLite founders Demetri and Kimberly Couponas, operating as an independent company out of their headquarters in Boulder, Colorado.

The market launch for the new line of GoLite® footwear is slated for Spring 2007, with distribution targeted at specialty outdoor and running shops.

At Outdoor Retailer, GoLite Footwear will be located in the new hall at booth #39208

About GoLite Footwear
Designed and developed by a specialized team within the award-winning Timberland Invention Factory, the new GoLite® footwear line combines three key ingredients: the Invention Factory’s focus on innovation and problem-solving, GoLite’s cutting edge lightweight design ethic and long-standing commitment to the trail running category, and The Timberland Company’s strong footwear development capabilities. The result is a groundbreaking new footwear formula that challenges the way outdoor athletes and the industry think about trail running shoes.