GoLite Footwear Rejuvenators for Fall 2010

GoLite Footwear creates solutions to real problems. One of those problems: Aprés Sport comfort without sacrificing stability or support. The Solution: Rejuvenators. Built with wide toe boxes to let your metatarsals spread out. Soft Against the Ground Technology and Paw Pad II outsole keep you stable and upright, even after the longest day.

New for Fall 2010: Two slip-on styles featuring a closed back for security, and to keep out the snow, puddles and mud of everyday life. The Viva Lite for women features soft nubuck leather in easy, slip on-off convenience and comfort. The waterproof men’s Swagger Lite is perfect for rainy day errands, an impromptu hike over hill and dale, or just cruising down the block to the pub. PreciseFit™ footbeds adjust to fit the width and volume of each foot for the perfect feel of earned relaxation.

Like all GoLite Footwear shoes, the Rejuvenators share the same technology, bringing stability, comfort, craftsmanship and fit to make them your favorite shoes for any and every occasion.

GOLITE FOOTWEAR TECHNOLOGY:

Soft Against The Ground

o Literally turns shoe construction upside down

o The soft part of the sole is against the ground, absorbing the bumps of the trail, so your body doesn’t have to

o A firm platform between the midsole and footbed acts as a chassis, allowing the foot and body a smooth ride

Precise Fit™ footbeds

o No two feet are the same, not even your own

o Comes with every pair of GoLite shoes

o Provides instant width adjustment, from B to D in women’s sizing, C-E in men’s.

o Gives every shoe a customizable fit, straight out of the box

Pad II Sole

o Inspired by mountain lion paws

o Mimics how a real paw works, limiting pronation and providing unparalleled traction.

o Radical new 45-degree pyramid lug shape and soft Gripstick™ rubber provide unparalleled traction

o Moves the Soft Against the Ground technology from the lugs to the midsole itself

o Geometric posted midsole

o Non-woven, impregnated plate underfoot provides the support of a clog, but the ride of a sneaker

GoLite Footwear designs and manufactures “improbably light” shoes, especially for people who live to be in the outdoors. GoLite’s “Soft against the Ground” suspension system effectively turns the traditional shoe upside down to provide greater stability and traction while enhancing overall protection and performance; reducing movement by 33% on the trail. GoLite delivers a complete line of off road adventure shoes including trail runners, light hikers, technical travel shoes and rejuvenators. For information on the full line of GoLite footwear, please log onto www.golite-footwear.com or contact Alli Noland, Terra Public Relations, 307-733-8777 or allin@terrapublicrelations.com