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SEATTLE, WA – GoLite® relaunched last year with powerful humanitarian and environmental initiatives and an earth-friendly activewear collection laser focused on sustainability. GoAid, was born from the inspiration to go beyond just making great products and integrate humanitarian initiatives directly into the business model. In collaboration with national relief organization, Medical Teams International, GoLite recently supported their Guatemala project with the donation of uniforms for field staff and on-site support and materials to build life-saving water systems in remote communities. GoLite efforts in Guatemala follow their 2018 donation of 14,000 uniforms to Medical Teams International staff caring for one million refugees throughout Uganda.
Over half of Guatemala’s population lives in poverty. Women and children bear the brunt of the suffering. Medical Teams International helps to improve health in rural Guatemalan communities by building latrines, water systems and by educating and implementing sanitation practices to help off-set illness. While these interventions may be basic, they are life-saving – especially for families with children under the age of two. The GoLite team helped build numerous systems including latrines and sinks and covered a portion of the building material costs. In addition, GoLite donated uniforms to all of the Medical Teams field staff working in Guatemala.
“With the GoLite shirts our Medical Teams International Guatemala staff not only feel comfortable and professional, we are even more proud doing the work in the remote, rural communities of Guatemala, in support of the most vulnerable families,” says Enrique Fernandez, Medical Teams International Regional Program Manager, Guatemala.
Equally integral to the GoLite brand is its GoResponsibly commitment to utilizing the latest sustainable fibers, finishes and manufacturing processes throughout the line, while simultaneously working to develop new solutions. of the Spring 2019 introductory GoLite product line was developed from environmentally preferred, recycled and low energy production materials and processes. For Spring 2020, GoLite has evolved these percentages up to 92+%.
GoLite’s earth-friendly apparel designs merge outdoor performance with athletic functionality for active exploration. Foundational brand pillars include the GoAid™ humanitarian and GoResponsibly™ environmental initiatives to do good, while minimizing environmental impact. GoLite GoAid™ collaborations with leading relief organizations consist of uniform and micro-enterprise programs that empower and protect local communities across the globe. Carefully chosen factory and mill partnerships ensure that products are manufactured in fair, safe, and non-discriminatory facilities. More than 80% of the introductory GoLite product line is developed from environmentally preferred, recycled and low energy production materials and processes. Company resources are dedicated to improving these percentages each season, while working to uncover newer, better solutions. GoLite – active outdoor gear that’s light on the path and the planet. Corporate headquarters in Seattle, WA. www.golite.com