GoLite® Names OMA to Manage Central, Southeast and Mid-Atlantic Sales

GoLite® Names OMA to Manage Central, Southeast and Mid-Atlantic Sales

Boulder, Colorado, August 6, 2008 — GoLite announced today that it has named Birmingham, Alabama based Outdoor Marketing Alliance (OMA) to manage the company’s sales in the North Central, South Central, Southeast and Mid-Atlantic regions, effective August 1, 2008.

OMA is a focused group of veteran sales representatives with over 15 years of independent sales experience, and 10 years in retail sales, which include management and corporate buying for outdoor apparel and hard goods. OMA’s existence has been supported by the representation of quality outdoor focused brands.

“Bringing OMA on-board allows GoLite to have quality representation in several regions where we’ve been challenged over the years,” said GoLite Co-Founder and President, Demetri Coupounas. “The OMA team has a solid reputation and I’m looking forward to having them on the ground running starting at the upcoming OR Show later this week.”

OMA will report directly to GoLite’s new Director of Sales, Todd Poseley. Dealers interested in scheduling an appointment with OMA can contact the company at (205) 981-9274 or email snroutdoor@aol.com. Those interested in contacting Todd Poseley can do so at (303) 339-0910 or tposeley@golite.com.

About GoLite
Founded in 1998, GoLite is the world’s premier producer of lightweight clothing and equipment for active, outdoor sports. Inspired, designed, and tested in Boulder, Colorado, GoLite® products offer uncompromised performance at the lightest possible weight to maximize performance and enjoyment in the outdoors. Environmental stewardship and social responsibility have been fundamental to GoLite’s mission and core values since its founding. GoLite is committed to minimizing its environmental footprint – to GoLite on the Planetâ„¢ – through innovation, resourcefulness and partnership. For more information on GoLite products, ambassadors, environmental or outreach efforts, visit www.golite.com or call 888-5-GoLite.

About OMA
OMA is a marketing specialist firm representing manufacturers in the outdoor sporting goods, law-enforcement/military and occupational channels of distribution. The agency has 15 representatives covering the eastern two thirds of the United States with the current exception of the New England states. Outdoor Marketing Alliance strives to add value to the brands they represent by identifying opportunities, developing marketing plans, training the sales force, ensuring adequate inventories and supporting sell-through.