Press Releases

GoLite® Promotes Key Members of Team and Hires Four New

GoLite announces the promotion of three key team members and the hiring of four seasoned sales agencies to handle expansion of worldwide product distribution and North American business.

Media Contact: Ashley Devery
(303) 807-4688

GoLite® Promotes Key Members of Team and Hires Four New
Sales Agencies in Response to Growing Business

Boulder, Colorado, May 13, 2008 – GoLite announced today the promotion of three key team members to reinforce the company’s ability to aggressively expand worldwide product distribution. Andy Burgess, formerly Vice President of Product, is now Senior Vice President of Product, Sales and Marketing, creating a strong cohesive synergy between the different business units. Mark Flanagan, formerly European General Manager, is now GoLite’s International General Manager, allowing him to effectively leverage his proven market development abilities across all international markets. And Kevin Joyce, formerly Apparel Director, is now Product Director responsible for both apparel and equipment so that he can exercise his astute skills in all areas of product development.

Commenting on the promotions, GoLite’s President Demetri Coupounas offered the following: “Andy, Flan and Kevin have all put in top flight performances over the past few years. Each of these promotions is well deserved and enables GoLite to effectively continue its aggressive growth plan.”

In addition, GoLite has hired four seasoned sales agencies to handle its expanding North American business, including Canadian based Guelph Brand Strategies to manage the brand’s expansion into the Canadian market. The Horton Company is handling GoLite sales in the South Central Region; Addleman-Kirsch is overseeing the Rockies; and Harry Longerbeam is managing the Mid-Atlantic territory. Amber Wiedenhoeft has been hired by Pacific Outdoors to assist Greg Letts in the Northwest. All North American sales agencies will report to Kevin Volz, North American Sales Manager.

These hires and promotions follow on the heels of several significant events at GoLite over the past year. The brand’s Adrenaline sleeping bags have received two prestigious accolades: Backpacker’s 2008 Editor’s Choice Award and Outside Magazine’s 2009 Gear of the Year award. GoLite’s sales increased 93% between Q1 2008 and Q1 2009, and the company’s fall 2009 product launch was well received by dealers and media alike. GoLite is poised to make significant strides over the next few seasons.

About GoLite
Founded in 1998, GoLite® is the premier global manufacturer of lightweight, innovative and sustainable apparel and equipment designed specifically for outdoor athletes. GoLite is dedicated to transforming the outdoor athlete’s trail experience by designing and developing simple, beautiful high performance gear that lets people experience nature more with less. Driven by a philosophy of sustainability, GoLite is striving to be a 100% “carbon neutral,” zero waste company that uses a majority of environmentally preferred materials and zero restricted substances in its products by 2010. GoLite operates in 23 countries worldwide. For more information, visit or call 888-5-GOLITE.