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Press Releases

GoLite Taps Flanagan to Lead European Apparel & Equipment Sales

Outdoor industry leader Mark Flanagan announced as GoLite's new European General Manager. Flanagan will be in charge of GoLite's European apparel and equipment sales.

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July 11, 2007

For more information, contact:

Kim Coupounas
GoLite, Boulder, Colorado

GoLite Taps Flanagan to Lead
European Apparel & Equipment Sales

As GoLite expands its presence in the international marketplace, the company is pleased to announce the appointment of outdoor industry leader Mark Flanagan as European General Manager in charge of GoLite’s European apparel and equipment sales. While Mr. Flanagan will be based in Britain, he will be joining an experienced and dedicated management team in GoLite’s Boulder, Colorado headquarters.

“GoLite is experiencing high double digit growth. As we continue to grow and deepen our presence within specialty outdoor worldwide, we are expanding our management team to meet that growth,” said GoLite co-founder and President Demetri Coupounas. “Flan brings over a decade of strategic sales leadership experience from the outdoor industry as well as deep apparel and footwear expertise to his new role, and we’re excited to welcome him to our team.”

“I am very excited and energized about joining such a forward-thinking brand,” said Mr. Flanagan. “GoLite is the original and the innovator in the fast and light story, and I’m looking forward to continuing the growth and momentum that was started in the U.S. here in Europe.”

Mr. Flanagan brings deep experience within the sports and outdoor market. Prior to joining GoLite, he served for over seven years in senior sales management positions at Columbia Sportswear in the UK. Prior to Columbia, he served as UK Midlands and Southwest Sales Representative at Berghaus, and before that he was at Reebok for 3 years.

In his free time, Mark is an avid outdoorsman and music collector who enjoys all outdoor pursuits, especially hiking and backpacking in his new high altitude headquarters in Boulder, Colorado. He also enjoys football (soccer) and spending time with his family. He has one daughter with his wife Dina.

Mr. Flanagan can be reached at

About GoLite
GoLite is the world’s premier producer of lite and ultra-lite clothing, equipment, and footwear for active, outdoor sports. Inspired, designed, and tested in Boulder, Colorado, GoLite® products offer uncompromised head-to-toe performance, durability, and versatility at the lightest possible weight to maximize a person’s enjoyment and performance in the outdoors. Since 1998, GoLite has been pushing the envelope of theory, practice, & design innovation and has led a “lightweight revolution” that has changed an entire industry. GoLite is more than a name: it is philosophy, a lifestyle, and a commandment to do more with less. Environmental stewardship and social responsibility have been fundamental to GoLite’s mission and core values since its founding. GoLite is humbly committed to minimizing its environmental footprint – to GoLite on the Planet – through innovation, resourcefulness and partnership. GoLite Athlete Ambassadors regularly share “How to GoLite” techniques in outreach seminars around the world. For more information on GoLite® products, ambassadors, environmental or outreach efforts, visit their exciting new website at or call 888-5-GoLite toll-free within the U.S.