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GoMacro® Partners with Grammy-Nominated, Fitness Icon Ellie Goulding
Viola, WI (February 2, 2016) — GoMacro®, a family-owned vegan food company with roots in organic farming, is thrilled to add a bit of international star-power to the company family: British singer-songwriter Ellie Goulding. Ms. Goulding, a pop and fitness icon, has partnered with the Wisconsin-based natural food company in a far-reaching partnership that includes new product development, international brand promotion and customer sweepstakes.
The relationship began when Ellie, a long-time GoMacro fan, posted about her love for MacroBars on Instagram where she is followed by a large fan base deeply interested in the star’s healthy lifestyle. Commencing in March 2016, GoMacro and Ellie Goulding will launch the partnership with a North American sweepstakes entitled the “Goulding Ticket.” The sweepstakes will involve specially marked GoMacro MacroBars packaged with a ticket and code to win VIP tickets to a June 21st Ellie Goulding concert at Madison Square Garden or a trip to Los Angeles for a personal workout with Ellie. GoMacro also plans to release a co-created “Ellie Goulding” MacroBar flavor this spring with a portion of sales going towards the homeless.
“MacroBars are my go-to snack after a workout and when I’m on tour. I love the taste and how they keep me satisfied for hours,” commented Goulding. “I am excited to begin my partnership with a brand that shares my values of healthy living and giving back.”
Goulding, who will be performing at the 58th annual Grammy Awards this February, is also well known for her dedication to healthy living, veganism, and marathon running. Ellie turns to MacroBars to stay energized during her hectic daily schedule. The new brand partnership aligns well with Ellie’s priorities of health, fitness, and community outreach and GoMacro’s mission to provide organically grown, plant-based nutrition for on-the-go families and athletes.
“We couldn’t think of a more perfect partner for GoMacro than Ellie,” said Jola Sonkin, CEO and co-founder of GoMacro. “She is an exemplary woman managing an incredible and demanding career who still finds time to exercise, eat well, and give back.”
GoMacro is a family-owned Non-GMO food company that believes plant-based, organic eating can be both convenient and delicious. GoMacro MacroBars provide a balance of natural sugars, carbs, and plant-based protein that sustains energy between meals and replenishes after workouts. GoMacro is thrilled to embark on a long-term partnership with an internationally recognized role model that shares the company values of healthy living and giving back to communities.
ABOUT ELLIE GOULDING:
Since the release of her debut Lights in 2010 and Halcyon in 2012, Grammy nominated recording artist Ellie Goulding has sold over nine million albums and 28 million singles worldwide, scored seven consecutive platinum singles in the US, won two Brit Awards, and has video views and streams both in excess of one billion. Last year’s “Love Me Like You Do” was a worldwide No. 1 single, hitting the top spot in 70 countries. Goulding recently released her third album, Delirium to rave reviews. Rolling Stone notes, “The British pop singer with the one-of-a-kind voice soars high” and Time calls Delirium “infectious…one dance-floor banger after another.” New York Magazine raves, “Her new album of sleek, soulful pop is sure to make her a household name Stateside.” Goulding, who has performed at the world’s biggest festivals, including Coachella, Bonnaroo, Lollapalooza, Glastonbury, and Outside Lands, embarks on her Delirium World Tour in 2016.
Starting on a small organic family farm in 2004, GoMacro is an internationally distributed organic food company that believes in the pursuit of thoughtful food choices and clean eating. Sourcing only the highest quality plant-based ingredients from the top organic and non-GMO certified growers, GoMacro has maintained a steadfast commitment the company’s roots in farm, family, and ingredients. GoMacro’s award-winning MacroBars and recently launched Thrive Bars are produced in Viola, Wisconsin, near the GoMacro family farm. For additional product information and more about our story, please visit GoMacro.com or call 1-800-788-9540. Find us on social media at @GoMacro.