Goodhew Debuts New Styles and Color Story for Spring ‘11
A leader in the performance, lifestyle sock category, Goodhew will offer retail partners a collection for spring ’11 that has style, color, and performance.
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Goodhew knows the way to America’s feet is by providing premium Made in the USA socks. Goodhew also believes that functionality and style should be synonymous. A leader in the performance, lifestyle sock category, Goodhew will offer retail partners a collection for spring ’11 that has style, color, and performance.
Goodhew’s spring color palette, with its synchronized color story, enables retailers to easily merchandise a variety of styles on their floor next season. Retailers can choose the styles that work for their market and have confidence in showcasing an appealing in-store display.
“We worked extensively with a color professional to create an array of colors and patterns,” says Jim Markley, Goodhew co-founder. “At Goodhew, we want to make the sock business easier for retailers, so creating an interchangeable merchandising story is our goal for each season.”
Staying true to their roots of performance and style, Goodhew is launching new models in both the men’s and women’s categories. The women’s line will include 3 new footies and a quarter style. The quarter sock, the Rasta, debuts with four beautiful color ways in Goodhew’s unique Cashmerino/bamboo combination, and features spandex throughout the sock for stretch, a turn welt top, flat toe seams and built-in arch support, with MSRP $11.99. Men will enjoy the new Latitude, which has rich colors and is made with our luxurious Cashmerino yarn. The Latitude will debut at a price point of $16.99.
Goodhew is expanding their exciting premium 2-pack collection for fall with new offerings available next spring. The 2-pack collection will include an Independence Day and OMG footie combo pack. The premium 2-pack collection for spring delivers a high quality product at an incredible value to the consumer while also increasing the retailers’ gross dollars per sale. Consumer value and increased gross dollars per sale is an incomparably great combo.
Stop by Goodhew booth 29176W during Outdoor Retailer to learn more.
About Goodhew Socks fitted and styled for the 21st century, the Goodhew brand is the soul of performance, the air of style, and the principles of social responsibility. High-performance for the everyday world, Goodhew is the perfect blend of superior quality materials and superb design. Each sock uses spandex throughout for the perfect fit, incorporates flat-toe seams for the utmost in comfort, and incorporates many other features to enhance comfort and fit. Their yarn combination choices include Merino Wool, Lambswool/Alpaca, Cashmerino, Cashmerino/bamboo and Merino Wool/ Coolmax®. Fibers are chosen for superior breathability, cushioning and moisture management. The styles are modern classic and ultra chic. www.goodhew.us.com
