Press Releases

Goodhew Deepens their Niche with Debut of 2010 Products

Goodhew LLC is staking their claim in the competitive hosiery market by providing the most comfortable, stylish, and technical socks available for everyday activities using unique yarn and design features.

Goodhew LLC, manufacturer of high-performance lifestyle socks is staking their claim in the competitive hosiery market by providing the most comfortable, stylish, and technical socks available for everyday activities. Launched in 2008, founders Jim Markley, former SmartWool VP of sales, and Thomas Lee, design and development expert and former VP at Crescent Hosiery Mills, tackled a crowded market by offering retailers a lifestyle brand that uses unique yarn construction and design features.

Goodhew’s concept is paying off as the company looks forward to 2010 and the release of four product debuts. All of the product updates feature Goodhew’s range of premier construction with flat toe seams, ring-toe cushioning, Y-heel construction, arch support and turn welt tops.

The Bergamo, made with Goodhew’s Casherminoâ„¢ wool, (super fine 19.5 and below micron count) is a cushioned variety of the popular Milan. With such a luxurious yarn combination, it is “the finest cushioned casual lifestyle sock ever made,” according to Markley. The Bergamo follows on the successes of the women’s Padua and men’s Milan to round out this luxury line. With Cashmerino, consumers get the comfort of cashmere and the durability of wool, all priced between $14.99 and $16.99.

Two new footie styles are debuting for spring ’10—the Freedom and the Dragonfly. The Freedom Footie takes all the benefits of the popular holiday Independence Day Crew sock and fits it into a footie for maximum breathability and comfort during spring and summer months. The Dragonfly offers a fun, youthful design with bright color accents that are sure to provide a colorful burst to your in-store displays. These women’s styles carry an MSRP of $12.99

The Taos and Sedona, from the Lambswool/Alpaca “MBA” Collection, have been redesigned and refined with a yarn that produces a softer sock, updated technical elements and bright colors. They will be available for spring ’10, in men’s and women’s Micro styles at $13.99.

Merino Wool/Coolmax athletic socks will now be using Eco-Coolmax for a softer sock and more resilient cushioning to take all the pounding you can dish out. Plus, they still provide the great thermal regulation and moisture management customers expect. The line includes men’s and women’s sizing in the Sport Crew, Sport Quarter and Sport Micro styles with prices ranging from $11.99 – $12.99.
“In today’s world, companies are continually cutting corners on products to reduce costs. The Goodhew approach is to design products with the utmost care so that all of the critical details come together to define the perfect wearing experience,” notes co-founder Jim Markley. “Our products are constructed of unique yarn combinations designed to incorporate all the features that ensure superior fit and comfort for everyday wear.”
Samples of the new products will be on display during the Winter Market Outdoor Retailer trade show in January ’10. Goodhew will also be hosting an Extreme Sock Drawer Makeover at their booth 162 and giving an abundance of socks to a lucky retailer or journalist day one, two, and three of the show. Stop by for a chance to win.
About Goodhew
Socks fitted and styled for the 21st century, the Goodhew brand is the soul of performance, the air of style, and the principles of social responsibility. High-performance for the everyday world, Goodhew is the perfect blend of superior quality materials and superb design. Each sock uses spandex throughout for the perfect fit, incorporates flat-toe seams for the utmost in comfort, and incorporates many other features to enhance comfort and fit. Their yarn combination choices include Merino Wool, Lambswool/Alpaca, Cashmerino, Cashmerino/bamboo and Merino Wool/ Coolmax®. Fibers are chosen for superior breathability, cushioning and moisture management. The styles are modern classic and ultra chic.