Goodhew® to Expand Distribution to Canada
Premium sock crafter, Goodhew, is launching their recently rebranded sock line and their new Sockwell brand in Canada.
Get access to everything we publish when you sign up for Outside+.
Chattanooga, TN – Premium sock crafter, Goodhew, is launching their recently rebranded sock line and their new Sockwell® brand in Canada. With the help of Julie Skirving, their new Canadian consultant, Goodhew is thrilled to be offering their extremely popular line of socks for ‘every walk in the walk of life’™ to their neighbors to the north.
Skirving brings a wealth of knowledge and experience to the brand. She originally worked with Jim Markley, co-owner of Goodhew, during his time at Smartwool and most recently was general manager at Overland Equipment. With the combination of her extensive brand building experience and knowledge of the Canadian marketplace, Skirving will be a great asset for the expansion of Goodhew throughout Canada.
“It is very exciting to be a part of the launching of the Goodhew and Sockwell brands to Canada,” states Skirving. “I have tremendous confidence in Jim Markley and am so happy to have the opportunity to work with him again in this capacity.”
“I am looking forward to working with Julie once again,” says Markley. “She has the knowledge, energy and expertise to help us launch Goodhew & SockWell in Canada”.
At Goodhew we spin fresh designs and the heritage of American craftsmanship with natural premium yarns to bring high performance socks every day. Our Modern Craft design process merges our product knowledge with inspiration from cultural and human movements to create products that enhance your life. Because we care about your wellbeing, the wellbeing of our communities and our planet, Goodhew is committed to making all of our products in the USA. We focus on natural and renewable yarns and recycled and recyclable materials to lessen our environmental footprint. Goodhew – A Sock for Every Walk in the Walk of Life™. www.goodhew.us.com