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W.L. Gore & Associates, inventor of GORE-TEXÂ® and WINDSTOPPERÂ® fabrics, announces today it’s teaming up with REI and many of their premiere outdoor partner brands to deliver a fun and informative Dressing for the Outdoors Workshop Series at twenty REI stores across the country this Fall. The workshops participants will be among the first to hear the latest in comfort science, and learn how to dress for adventure in any weather, including expert instructions on the latest technical fabrics and layering techniques. The workshop will be hosted by top female outdoor athletes and showcase products from Arc’teryx, Marmot, Merrell, Mountain Hardwear, Outdoor Research and Vasque.
â€œGore is committed to growing the womens’ market along with the great partner brands we work. We all understand the importance of this dynamic business to the industry and how crucial the right clothing and footwear makes on womens’overall outdoor experience,â€ said Diane Davidson, Gore strategic market development.
GORE-TEXÂ® and WINDSTOPPERÂ® fabrics are a key part of managing comfort in the outdoors. GORE-TEXÂ® fabric is waterproof, windproof and highly breathable. All GORE-TEXÂ® products are manufactured according to strict quality and performance standards and carry the Guaranteed To Keep You DryÂ® promise even in the toughest of conditions. WINDSTOPPERÂ® fabric offers total windproofness and maximum breathability for comfortable warmth and protection across a wide range of weather conditions. Both fabrics provide comfort and protection so you can enjoy all your outdoor activities with confidence.
The Dressing for the Outdoors Women’s Workshops kick-off on the east coast at the Boston REI store on September 30, 2008 and finish on the west coast at the REI store in Santa Ana, California on December 4, 2008. Workshops start at 7:00pm and are approximately one-hour long, followed by personal shopping with the experienced REI staff â€“ also a great opportunity to holiday shop for the outdoor enthusiasts on everyone’s list. Participants will each receive an amazing goodie-bag and have a chance to win great raffle prizes from Arc’teryx, Marmot, Merrell, Mountain Hardwear, Outdoor Research and Vasque.
Workshop participants will also receive a special offer from Gore. When participants purchase any WINDSTOPPERÂ® Jacket (from the workshop) at REI or REI.com by Dec. 18, 2008, Gore will make a $20 contribution in their name to a Warm & Fuzzy cause. Plus, they will receive a free WINDSTOPPERÂ® scarf.
For more information about the Dressing for the Outdoors Women’s Workshops and a complete workshop schedule visit http://www.rei.com/goretexwomensworkshop.
ABOUT giveawarmfuzzy.com Gore will launch www.giveawarmfuzzy.com this October, a new online portal where consumers will be able to raise awareness and support for three respected outdoor charities, while receiving the most up-to-date product information on Gore’s WINDSTOPPERÂ® products. Part of a national campaign being unveiled this fall, “Give a Warm Fuzzy, Get a Warm Fuzzy”, the new Web site connects visitors to Big City Mountaineers (www.bigcitymountaineers.org); Continental Divide Trail Alliance (www.cdtrail.org); and the Outdoor Industries Women’s Coalition (www.oiwc.org).
ABOUT W. L. GORE & ASSOCIATES: Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, and employs approximately 8000 associates in 45 facilities throughout the world. For more information about W. L. Gore & Associates, Inc. and GORE products, call 1-800-431-GORE or visit www.gore-tex.com.
GORE-TEX, GUARANTEED TO KEEP YOU DRY, GORE and designs are trademarks of W. L. Gore & Associates, Inc. Â©2008 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.