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Press Releases

Gore announces Nora Stowell as Global Sales Leader

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Stowell well known as sales and marketing pioneer in outdoor and sporting goods industries

Elkton, Md, – (Jan 4, 2016)W. L. Gore & Associates, inventor of GORE-TEX® high performance fabric technologies, welcomes Nora Stowell to its team as global sales leader of footwear, gloves and accessories. Stowell, an outdoor industry veteran with over 20 years of experience, is a demonstrated hands-on leader in nurturing brands with a proven track record in sales and management. 

“Nora brings a lifetime passion for the outdoors and so intimately understands the role of our technology,” said Achim Loeffler, Global Business Leader Footwear at Gore. “In addition, she has worked for many of our customers, and understands the various stages of introducing components and the features and benefits for manufacturers, retailers and consumers. We look forward to having her join the enterprise to help further develop and grow the global footwear business at Gore.”


Stowell, highly regarded for her key successes, previously held leadership positions at Amer Sports managing sales for Arc’teryx, Atomic, Salomon, Suunto and Mavic. 

Stowell will be honored as the winner of the 2016 Pioneering Woman award by the Outdoor Industries Women’s Coalition in January at Outdoor Retailer Winter Market. Recipients of this award are honored for their significant achievements in the outdoor industry, while working toward greater diversity and inclusion in the workplace. She is currently the vice chairman of the executive committee for the Outdoor Industry Association board of directors. Stowell is also an avid alpine and cross country skier, road and mountain biker, trail runner and surfer.

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About W.L. Gore & Associates:

Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Headquartered in the United States, Gore posts annual sales of more than $3 billion and employs more than 10,000 associates with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world.

In Europe, Gore started its first business operations only a few years after the Enterprise’s founding in 1958. Gore now has locations–sales offices as well as production facilities–in the key European countries dedicated to serving the markets of all of Gore’s product divisions. Gore is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings debuted in 1984. For several years now, Gore has also been voted one of the best workplaces in Europe and has been ranked on top workplace lists in France, Germany, Great Britain, Italy and Sweden. Learn more at

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Press contact:

W.L. Gore & Associates
Cynthia Amon 443.553.0333