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GORE-TEX® Brand Announces Partnership with Pep Guardiola, Trainer of Football Club FC Bayern Munchen

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Feldkirchen-Westerham, August 20, 2015 – W. L. Gore & Associates (Gore) and Pep Guardiola announced today a four-year partnership
where Guardiola will globally represent the GORE-TEX® brand and Gore branded apparel and footwear. Guardiola, the trainer of football club FC Bayern München, is a long-time fan of the functional outdoor ingredient brand. He frequently wears GORE-TEX® jackets and shoes in his daily life, be it for outdoor sports activities or in the city.


Pep Guardiola will serve as the lead brand ambassador for GORE-TEX® branded products and his image will be included in print and online communication as well as in retail promotion material for Gore fabrics products.

After visiting Gore’s facilities, Guardiola was impressed with the passion, dedication, and quality standards that Gore, the inventor of waterproof, windproof and breathable products, applies to the development, testing and production of GORE-TEX® products. 

“As an athlete and coach, perfectionism and vision play a crucial role and the same characteristics apply to GORE-TEX® products,” said Guardiola at Gore’s European headquarters near Munch. “I’m happy to represent this outstanding brand.”

Pep Guardiola is a success-oriented individual, always exploring new ideas based on a thorough understanding of as many details as possible. “Only if you devote time and have a genuine passion for a subject, will you continuously improve every day.

This is hard work but it eventually leads to exceptional results,” says Guardiola. “And this dedication to quality and innovation is exactly what impresses me about the GORE-TEX® brand,” he continued.

“In fact, at Gore it is all about such values,” said Christian Langer, global leader Farbics Division at Gore. “Founders Bill and Vieve Gore’s vision was to create exceptional products that offer a unique value to customers. GORE-TEX® products are the result of dedicated and passionate efforts. Our goal is to constantly push the boundaries of innovation and to provide products that offer high performance for consumers, so that they can experience fascinating moments and are able to stay out for longer. The partnership with Pep Guardiola is a perfect match between our company´s and brand´s core values and Guardiola’s professional philosophy and track record. We are very pleased to have our GORE-TEX® brand represented by this globally respected personality.”

Functional GORE-TEX® products for Pep Guardiola

As an ingredient brand, Gore licenses many leading brands in areas such as mountain sports like Arc’teryx, Adidas, The North Face, Salomon, Lowa or Timberland as well as casual, fashion & lifestyle brands like Camper, Clarks, Ecco, Galvin Green, Herno, Prada, Sail Racing, Visvim or White Mountaineering. These brands manufacture products with GORE-TEX® fabric. Over the next four years Pep Guardiola will be equipped with GORE-TEX® and Gore branded jackets, shoes and gloves.

“Whenever there are weather conditions that require protection from rain, snow or wind, I have the best partner”, continued Guardiola.

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About W.L. Gore & Associates:

Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Headquartered in the United States, Gore posts annual sales of more than $3 billion and employs more than 10,000 associates with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world.

In Europe, Gore started its first business operations only a few years after the Enterprise’s founding in 1958. Gore now has locations–sales offices as well as production facilities–in the key European countries dedicated to serving the markets of all of Gore’s product divisions. Gore is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings debuted in 1984. For several years now, Gore has also been voted one of the best workplaces in Europe and has been ranked on top workplace lists in France, Germany, Great Britain, Italy and Sweden. Learn more at

About Pep Guardiola

Pep Guardiola played as a defensive midfielder and spent the majority of his career with Barcelona, first as a player where he won the club’s first European Cup in 1992, and four successive La Liga titles from 1991 to 1994. He later captained the team from 1997 to 2001. Throughout his career he has been regarded for his vision of the game, ball control, technical ability, passing range, and calm composure. 

As a manager of Barcelona, Pep Guardiola has won 14 trophies in the first four years of his managing career. He is one of the most successful and is considered to be one of the best managers in the world. After a sabbatical period, Bayern Munich announced that Pep Guardiola would join the club as manager. In his first season at the club, Guardiola won the Bundesliga, the DFB-Pokal, the UEFA Super Cup and the FIFA Club World Cup. In 2015 he won the Bundesliga with FC Bayern München.

Source: wikipedia

Contact: Cynthia Amon, W.L. Gore & Associates, 410-506-2647