Press Releases

GrahamSpencer and Telluride Ski Resort Present: The White Room

GrahamSpencer (GS), a full-service integrated strategic communications firm announced a partnership with Telluride Ski Resort to bring editors and brands together for three days of great stories, camaraderie and first-looks at 2014's hottest new gear

GrahamSpencer (GS), a full-service integrated strategic communications firm with offices in Ridgway, CO, Rockford, IL and Hoboken, NJ, announced a partnership with Telluride Ski Resort to bring editors and brands together for three days of great stories, camaraderie and first-looks at some of 2014’s hottest new product innovations. 

The event, called The White Room, will take place in Telluride’s unmatched setting, March 7-9, 2013. 

Brand managers from the ski, outdoor, and consumer products industries will get the opportunity, in Telluride’s magical environment, to have one-on-one conversations with some of the most influential editors, writers, and producers in North America, including contributors to ESPN, Outside Magazine, Frequency, The Ski Journal, Viacom (MTV/VH1), The Denver Post, Men’s Journal, National Geographic Adventure, Sports Illustrated, Plenty, Skiing, Outside’s Go, Fly Fishing Journal, The Chicago Tribune, Islands, Wild Earth, High Country News, Alternative Medicine, The Big Sky Journal, Backpacker, Bike, Powder, The Mountain Gazette, Canoe and Kayak, Portland Monthly and Oregon Quarterly magazines.

To keep the experience fresh and informative, without being overwhelming, GrahamSpencer and Telluride Ski Resort have limited The White Room to only 15 brands.

Brian Scranton, Managing Director of GrahamSpencer, explains, “Brands don’t have many opportunities like this; to meet members of the media in a nearly private way, in such a majestic place. Much of the media communications that occur happen at industry trade shows, and you can call those conversations attention-deficit meetings at best–loud, crowded and rushed.” 

GrahamSpencer Co-Creative Director Jay Graham added, “The White Room offers brands and editors the chance to speak in detail about innovation, customer perception, and how their products and services meet the ever-changing needs of the market.  And of course, everyone gets to experience the beauty of Telluride, top-to-bottom, it’s one of the finest mountain resorts in the world.”

“The concept of an event like the White Room is the perfect way to bring industry and journalism together,” said Tom Watkinson, Director of Communications for Telluride Ski Resort. “Having a group such as GrahamSpencer bring entities together in such a way and at a destination as unique as Telluride provides an opportunity that is beneficial to all participating. What better way to experience new brands and products than in an environment and setting as spectacular as Telluride? “

For more information on The White Room, visit or call Brian Scranton at 970-201-8570.

About GrahamSpencer

Founded in 1987, GrahamSpencer is a full-service strategic communications firm that helps clients in a wide range of disciplines: research, strategy, design, web, motion, advertising, social media and public relations. GrahamSpencer has offices in Rockford, Illinois, Ridgway, Colorado and Hoboken, New Jersey. For more information, please call Brian Scranton at 970-201-8570 and visit

About Telluride Ski Resort

Stashed among the highest concentration of 14,000 foot peaks in North America, Telluride offers some of the most spectacular skiing and riding on the planet. Unique culinary experiences on the mountain blend with the world-class restaurants, sophisticated shops, luxury hotels, and exquisite spas Telluride offers. Plus, getting here is easier than ever with non-stop flights from 9 major hubs, and getting around is a breeze with our free gondola. Discover why Telluride is Unmatched in North America this winter. For more information, please visit