Gramicci Announces Winner of its Craziest Adventure Photo Contest

GRAMICCI ANNOUNCES WINNER OF ITS CRAZIEST ADVENTURE
PHOTO CONTEST

WESTLAKE VILLAGE, Calif. (January 18, 2007) – Gramicci, an original outdoor apparel brand celebrating its 25th year in business, is announcing the winner of its Craziest Adventure Photo Contest. Gramicci launched the contest last fall through an advertising campaign and its website, www.gramicci.com, asking Gramicci fans to send in their craziest, most unbelievable adventure photo. The winning photo is from Deena and Eli Whitman of Norway. The Whitmans will receive a $2,000 Gramicci wardrobe, and their photo will be featured in Gramicci’s next print ad in Rock and Ice magazine.

Gramicci employees judged the contest, based on what they thought was the coolest photo, taking into consideration how the photo portrayed a sense of adventure. The winning image was taken on September 9, 2006, at Kjeragbolten in Norway.

According to Eli, “The adventure was difficult; about three hours of steep hiking. Fixed chains assisted us as we struggled to the plateau where the walk became easier. Finally we arrived at the Kjeragbolten (pronounced She-Rog-Bolt-In). The Kjeragbolten is a large rock wedged firmly into the cliffs above the fjord. Deena precariously maneuvered her way across the small ledge that was less than a foot wide to stand onto the Kjeragbolten, 3,000 vertical meters above the deck.”

For more amazing images from the great outdoors and additional information about the winner of Gramicci’s Craziest Adventure Photo Contest, please visit www.Gramicci.com. This website also features a variety of photos and interviews with outdoor enthusiasts, stories from Gramicci customers as well as outdoor artists and photographers.

About Gramicci: Gramicci, a soul brand of the outdoor industry, is a design-centric outdoor apparel company renowned for its fabric development and natural fiber technologies. Known for creating one of the icon styles that began the lifestyle apparel evolution in the outdoor market, Gramicci continues to be a trend setter in the market after 25 years. Natural technology and design innovation, showcased by Gramicci’s still-popular original climbing pant with signature gusseted crotch and easy lock/release belt system, continue as hallmarks of the company’s approach to product design. Today, the company offers an expanded line of four-season performance and lifestyle apparel for men and women incorporating the comfort, function and technology required by outdoor devotees. For more information, visit www.gramicci.com.

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