Gramicci Finalizes National Sales Force with Top Texas and Mid-South S

NEVER THE NORM
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Gramicci Finalizes National Sales Force with Top Texas and Mid-South Sales Agency


Tim Goodwin And Greg Allen of Tri Marketing Group Add Horsepower to Gramicci’s Sales Team


AGOURA HILLS, Calif. (Jan. 15, 2008) – Gramicci apparel, the original outdoor lifestyle apparel brand, today announced it has expanded its US sales force with the addition of the Tri Marketing Group (TX, OK, KS, LA, AR) sales agency; outdoor lifestyle apparel veterans covering the mid-south and great state of Texas.

When Greg Allen moved to Texas 14 years ago, he knew he had to merge his outdoor enthusiasm with rewarding work. This goal and the Tri Marketing Group sales agency began his journey in the Outdoor Industry. 7 years ago, Allen met Tim Goodwin (another top sales rep in Texas with strong non-competing lines) and together they join forces to build one powerful sales agency. Tri Marketing Group has now added Marc Fuentes and Ali Tajiran to the team, both highly competent and dynamic sales personalities.

“We look forward to re-establishing a 25 year old brand. Gramicci is a perfect fit for us because it is authentic and can be a great ambassador in representing the new “green” movement.” Said Goodwin. “We also think the brand will offer a more extended product range in terms of fitting in with a variety of retailers and customers.” adds Allen. “Most outdoor brands are pretty much confined to their core audience. We see the Gramicci brand having a broad market reach for both young people, active outdoor junkies, and the original Gramicci heads.”

“I’ve known and worked with Tim and Greg for many years and have always been impressed with their energy, professionalism and the high level of service they provide their retail partners” said Matthew Kaseta, Vice President of Sales for Gramicci. “Gramicci continues to attract high caliber veteran sales pros like Tim and Greg who share our passion for the outdoors –The brand has never been stronger.”

About Gramicci:

Gramicci, considered the soul brand of the outdoor industry, is known for creating one of the icon styles of the outdoor industry, the G-climbing pant. This design launched the lifestyle apparel evolution in the outdoor market more than 25 years ago. The brand is now known for its natural fiber technologies, distinct fabrications and washed out weathered garment finishes that set the standard for comfort and functional apparel. The brand has evolved into four distinct product segments; Authentic Originals, Built For Sport, Gramicci Life and Greenicci. All these products have the distinct Gramicci stamp of being slightly irreverent, never the norm comfort outdoor clothing built for the sport of living. For more information, visit www.gramicci.com