Gramicci Moves to Accommodate Growth and New USA Programs

For Immediate Release:
Gramicci Moves to Accommodate Growth and New USA Programs
28632 Roadside Drive, Suite 150, Agoura Hills, and CA 91301

AGOURA HILLS, Calif., November 3, 2010 — Gramicci, developer of NPT – Natural Performance Technology outdoor clothing, as of October 1, 2010 moved to new offices located at: 28632 Roadside Drive, Suite 150, Agoura Hills, and CA 91301. With new personnel slated in marketing, design and customer service, and the launch of its USA dye and finish Gramicci “Replenishment Program GRP,” the new offices provide necessary added space for the growing company.

With a view of the Agoura Hills, the entire outer face of the building is flagstone and glass. The building is surrounded by deep-blanketed red fescue. The Gramicci design studio is lit by natural light provided by floor to ceiling windows looking out to the mountains. The building it is energy efficient in lighting and heating with automated controls for each section of the building as well as integrated recycling. The space is capable of expanding nearly double its current size should the Company’s growth require it in the next year.

As part of its Start Somewhere â„¢ program to assist in lessening the unemployment rate in California, Gramicci will begin dyeing and finishing a portion of its products in the United States. Gramicci introduced for spring ’11 its GRP Program – Gramicci Replenishment Program for its heritage G-Series products. This means dealers can buy a wider color selection, less units and replenish their stock quickly after seeing what sells best. This reduces their risk of having to buy too much inventory in uncertain economic times.

“12% of Gramicci’s pant, short and organic graphic tee shirt business will be dyed and finished here in the U.S. starting in November of this year. We have a program called Start Somewhereâ„¢ that was created to encourage and help people with finding ways to do something good. We have a big unemployment problem here in California and throughout the U.S. So we are starting somewhere and will continue to look for ways to help put people back to work here.” said Marty Weening President of Gramicci.

“ The G Series is special here. Back in early 1982 when Gramicci introduced the first G-climbing pant and short they were only sold in the color white. Friends, climbers, and surfers took RIT Dye® and custom dyed their Gramicci’s in crazy colors and tie dyed designs. This gave birth to the first cult like followers of the brand lovingly referred to as Gramicciheads,” adds Weening.

In addition to the locally finished ‘G Series,’ Gramicci has employed U.S. artists for its Limited Edition Graphic T Series which will also be printed here in the U.S. For over four years, Gramicci has donated 2% of the shirt proceeds to Outdoor Outreach, Since its founding in 2001, Outdoor Outreach has organized and managed more than 1,000 outings and given over 3,500 young people the opportunity to go rock climbing, snowboarding, surfing, snorkeling, mountain biking and backpacking. http://www.outdooroutreach.org/

Gramicci continues its commitment to greener manufacturing. It is developing and adopting new standards of manufacturing that substantially reduce its impact on the environment using less water and energy. It has developed over 20 proprietary fabrics that are made of materials that are pesticide free, organic or blends of recycled and organic. All of the Company’s organic products have received full certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies.

Gramicci’s new facility shows a dedication to long-term growth; allowing for an expanding staff, addition of new programs, and a drive towards local production.

About Gramicci
Gramicci, is often called the ‘soul brand’ of the outdoor industry. Known in the climbing community as the originator of the iconic G-climbing pant and short 28 years ago, Gramicci is again originating with its introduction NPT- Natural Performance Technology, an all pesticide free, organic and hemp blend of high performance apparel. Renowned for its fabric innovation and engineered comfort designs it is also sought after for its perfectly imperfect, worn and weathered look of a favorite in the wardrobe. Fiercely committed to doing less harm to the environment, now over 65% of the Gramicci product offering is made of all organic or blends of organic and recycled materials.
For more information, visit: www.gramicci.com.

Media Contacts: Outdoor trade and consumer media—Beth Cochran, What’s Up PR (406) 579-7909, cochran@whatsuppr.com