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Gramicci Named to List of 'Apparel's' Top 50 Innovators

Gramicci was named to Apparel Magazine’s inaugural list of the industry’s Top 50 Innovators for its sustainable and organic clothing line, the Greenicci Collection.

For Immediate Release

Gramicci Named to List of ‘Apparel’s’ Top 50 Innovators

AGOURA HILLS, Calif. (5/19/08) –Gramicci was named to Apparel Magazine’s inaugural list of the industry’s Top 50 Innovators for its sustainable and organic clothing line, the Greenicci Collection.

Introduced in 2006, the Greenicci Collection is an all-sustainable product made up of either Hemp, Certified Organic Cotton or recycled materials, or blends of each. Now accounting for approximately 35 percent of the company’s sales, the comprehensive, moderately priced line includes items for men and women, such as polos, shorts, T-shirts, skirts and pants.

“Through the years the company has gone through periods of evolution while still endeavoring to stay true to its mission to preserve the environment,” the magazine wrote in its May 2008 issue

Beyond the Greenicci line, Apparel’s editors pointed to the fact that that about four-fifths of the Agoura Hills-based company’s packaging and hangtags are made of Green Seal-certified recycled, chlorine-free papers, printed with soy ink, as well corporate business practices which stress a commitment to the environment. Among the many initiatives in place at its offices is a mandate that all business reports and presentations are produced paper-free, which reduced internal paper use by 70 percent.

Apparel Magazine’s Top 50 Innovators salutes key forward-thinking firms shaping the industry and profiles their leadership, resourcefulness, reliance on cutting edge technologies and the unique business partnerships and strategies that have contributed to their success. The companies named to the list were nominated by apparel companies themselves and by vendors to the industry. More than 100 nominations were received.

Among the companies joining Gramicci on Apparel’s list of the Top 50 Innovators were Abercrombie & Fitch, Adidas, BCBG Max Azria, Dick’s Sporting Goods, Perry Ellis International, Quiksilver, Rocawear, and Under Armour.

“We are honored to be named to Apparel Magazine’s list of the Top 50 Innovators for the Greenicci Collection,” said Marty Weening, president of Gramicci. “Making meaningful change towards preserving our world’s natural resources is at the very core of our company’s culture. The success of Greenicci, along with our other initiatives to promote the environment, all point to our underlying goal of connecting commerce with conscience.”

About Gramicci

Gramicci, considered the ‘soul brand’ of the outdoor industry, is associated with the iconic styles of the outdoor industry including its introduction of the G-climbing pant over 25 years ago. Under the leadership of Marty Weening, the company has, in recent years, evolved into a major resource and partner for outdoor lifestyle apparel. The brand is now known for its natural fiber technologies, distinct fabrications and washed-out and weathered garment finishes sold within four distinct product segments: Authentic Originals, Built For Sport, Gramicci Life, and Greenicci. For more information, visit:

Media Contacts: Outdoor trade and consumer media—Beth Cochran, BC/OC-What’s Up PR (406) 579-7909,; general apparel, retail and business media—Lisa Kreda, Parness & Associates (732) 290-0121,