Gramicci Relocates Expanding Its World Headquarters

Never The Norm
Media Contacts:
Beth Cochran, Gramicci
406.579.7909
cochran@whatsuppr.com

GRAMICCI RELOCATES EXPANDING ITS WORLD HEADQUARTERS


The Gramicci GLOBAL HABITAT – A Spanish Mediterranean Inspired Building in Agoura Hill’s California Is Home To Gramicci’s Growing Business


AGOURA HILLS, Calif. (November 15, 2007) – After a 66% jump in revenues in 2007 and the subsequent growth in personnel and operations, Gramicci announced today it has moved to larger headquarters named the Gramicci “Global Habitat,” located in the historic Hill section of Agoura California.

Gramicci, lead by industry veteran and president Marty Weening, has successfully completed two of a five stage Strategic Brand Initiative that included more space to accommodate the Company’s rapid growth. This growth has translated into the revival of an icon climbing brand that 25 years ago originated lifestyle outdoor apparel.

“The Global Habitat was so named because it represents the spirit of the people who work at Gramicci. It is a home away from home that is creative and comfortable. It will serve us well in our ongoing quest to bring new, Gramicci never the norm products that invigorate both our targeted retailer and consumer,” states Weening.

GREENICCI, Gramicci’s all organic/recycled collection has been a significant part of the company’s growth since its debut in Spring 2006 and now represents nearly 30% of the overall revenue. Marty Weening says “GREENICCI represents Gramicci’s growing consciousness and commitment towards reducing its negative footprint on the environment. Action on this critical matter is long overdue. The destruction of our natural habitat must stop. With a focus effort towards that end Gramicci will continue to make more of its products from organic and recycled materials.”
Live Free, Love Nature, Never the Norm



About Gramicci:

Gramicci, considered the soul brand of the outdoor industry, is known for creating one of the icon styles of the outdoor industry, the G-climbing pant. This design launched the lifestyle apparel evolution in the outdoor market more than 25 years ago. The brand is now known for its natural fiber technologies, distinct fabrications and washed out weathered garment finishes that set the standard for comfort and functional apparel. The brand has evolved into four distinct product segments; Authentic Originals, Built For Sport, Gramicci Life and Greenicci. All these products have the distinct Gramicci stamp of being slightly irreverent, never the norm comfort outdoor clothing built for the sport of living. For more information, visit www.gramicci.com