Gramicci’s Nationwide Sales Force Grows With Its Business

For Immediate Release:Correction

Gramicci’s Nationwide Sales Force Grows With Its Business

Corrections to West Coast Expansion

AGOURA HILLS, Calif., July 28, 2010— Gramicci, developer of its new NPT – Natural/Organic Performance Technology outdoor clothing, has added new and experienced sales representation covering four regions: the Southeast, the Mid-Atlantic, the Rocky Mountains and the West Coast expansion.

Marty Weening, President of Gramicci stated “We are fiercely committed to doing less harm to the environment in every facet of our business including the manufacturing process. Our focus is now on providing our customer the newest developments in organic and recycled performance apparel. Built into these organic and recycled clothes are performance qualities that perform as well or better than most synthetics. These new people selling this innovative product realize this is the future in outdoor apparel and the growing naturalist movement. They are the evangelists of the growing eco consumer consciousness. We are grateful they are on board”

Gramicci continues to adopt new standards of manufacturing that substantially reduce the use in water and energy. It is using low impact dyes that have considerably less environmental impact. All of the Company’s organic products have received full certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies.

“The caliber of our sales organization is a direct reflection of the strength of our brand, our products, and our continued commitment to protecting the environment,” says US director of sales Patricia Babka. “With our strong forward momentum and design direction, we are introducing Gramicci to a new generation of young naturalists. We are proud to have such a well-respected and talented sales force standing behind our product.”

Each of the new distributors brings a wealth of experience and creativity to the Gramicci sales force. They chose Gramicci for its dedication to produce the finest in authentic, organic outdoor gear – and, of course, Gramicci’s continued sales growth.

“It’s a classic brand, of course, but what really attracted us is the explosive growth their organic performance products have seen recently,” says Jeff Burkley, who will be selling Gramicci into the Rocky Mountain region. “In today’s environment we’re excited about a brand that offers enormous sales opportunities.”

West Coast (CA, NV, AZ, HI):

Gramicci has expanded the West Coast territories with two groups; Rudd Knutzen and Lavone Knutzen in Sourthern California HI, Southern NV and AZ representing: Volkl Performance Wear, Marker LTD, SportHill, Skins. Rudd and Lavone come with 30 years of relationships in the snow and outdoor markets. Next is the Sports Gear West in Newport Beach, CA. with Tom Dougherty-in association with Knutzen, covering Northern and Southern California, NV and AZ. Dougherty represents: Skins, Canada Goose, Swiftwick Socks, Halo Headbands, and Sharkies. Dougherty has always been a fan of Gramicci and looks forward to introducing the iconic brand to the next generation. “Gramicci is a brand that one generation knew and loved for its fit, designs and cool factor. Now it’s the next generation brand for eco conscious people.”





Rocky Mountains (CO, UT, WY, NM, NE, KS):
Jeff and Ariana Burkley have over 18 years experience selling outdoor and winter sport hard goods and apparel lines. They see Gramicci’s as a high energy, next generation brand that speaks to the importance of sustainable, eco-friendly products. Their lines include: Scott USA, Spyder, and Rusty.

Southeast (MS, AL, GA, FL, TN, NC, SC, LA):
Ben Phillips and Joe Albarelli are the most recent additions to the Gramicci sale force. The have strong roots in both outdoor and winter sport lines. “We plan to grow sales and awareness of Gramicci by getting it into strong retailers that share our passion and love for the outdoors and community,” Philips says.

Mid-Atlantic: (NY, NJ, DW, DC, MD, VA):
Jim Tatko and Chris Law of Metro Mountain Sports Group, LLC have over thirty years of combined experience working as reps in the outdoor and ski industry. “We are excited about the opportunity to ignite and grow this iconic quality brand with our dealer base.” Tatko says. Their lines include: Salomon Alpine and Nordic, Suunto, FlyLow Gear, and LifeFactory.


About Gramicci
Gramicci, the ‘soul brand’ of the outdoor industry is known in the climbing community as the originator of the iconic G-climbing pant and short 28 years ago. Fast forward to 2010 and Gramicci is again the originating, introducing NPT- Natural Performance Technology an all organic or recycled, sustainably produced, performance apparel that has that renowned Gramicci worn, weathered, perfectly imperfect signature look and appeal. Fiercely committed to doing less harm to the environment, now over 70% of the Gramicci product offering is made of all organic or blends of organic and recycled materials.
For more information, visit: www.gramicci.com.

Media Contacts: Outdoor trade and consumer media—Beth Cochran, What’s Up PR (406) 579-7909, cochran@whatsuppr.com

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