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For Immediate Release
Gramicci Turns 30 and Launches G-MOVEMENT â€“
New Fabrics Bring Modern Performance Technology to Active EveryWear
Join us in celebrating Gramicci’s and Outdoor Retailer’s 30th Birthday. August 4-7, 2011, Booth #9000
AGOURA HILLS, Calif., June 20th, 2011 â€” Gramicci, the renowned climbing and outdoor apparel Company, is celebrating its thirtieth birthday with the most technologically sophisticated clothing it has ever offered Â¬â€“ G- Movement for men and women. This collection features the newest generation of performance fabrications as well as its sustainable NPT- Natural Performance Technology â„¢ fabrics. A blend of the earths most durable and organically grown natural fibers designed for both high performance sports enthusiasts, as well as consumers looking for distinct style.
The new G-Movement Collection allows for more movement, better play and higher performance. It is active wear for â€œeverywearâ€: running, biking, hiking, trail running, yoga, cross training, and even travel. This is apparel that enhances every movement. Whether you are in yoga class, sweating through a workout, pushing yourself on a trail run or taking your child to school â€“ G-Movement is the perfect contemporary product. Get ready to see the next generation Gramicci Â¬Â¬â€“ built to help you get out and get moving.
G-Movement apparel meshes high technology fabrics that feel soft like cotton but offer superior performance. Features include 4-way stretch-ability, moisture-management properties and UV protection. These high impact fabrics are the latest in moisture wicking technology, keeping the body temperature cool and the skin dry during and after exertion. The designs are unquestionably new, multi-functional and distinctively Gramicci.
The women’s G-Movement collection introduces the Dream Fit in both legging and Capri cuts. Gramicci spent countless hours engineering a perfect fit for a variety of different body types. Garment construction has been meticulously designed to eliminate body chafing even during strenuous activity. The collection has smart color blocked tanks that perform great in the gym and also shine as flattering â€œeverywearâ€ fashion. The tanks and bra tops have sculpted racer-back carves to allow full range of movement. G-Movement also offers chic drape cover-ups and track jackets that work for the gym or out on date night.
Examples of these designs in women’s and men’s high-impact fabrics include Oriana, our signature women’s fabric: breathable, cotton-feel, polyester/nylon blend, 4-way stretch providing support and allowing freedom of movement. Oriana delivers high performance comfort and moisture wicking, breathability stretch while also being perfect for street-wear. This line provides amazing shape retention only found in the very best active fabrications. See attached images- The Aria Jersey collection is also moisture-wicking and pre-shrunk, yet is made of a silky and light-as-air cotton/lycra blend. The wicking is inherent in the yarn, (no toxic chemically treated yarns) so it lasts for the life of the fabric – making it perfect for both demanding and relaxing activities.
The woven Morgandy rip-stop nylon/Lycra blend with a corded surface is waterproof, wind resistant, breathable, moisture-wicking, and has a 2-way weft stretch. This fabric is utilized in three distinct signature Gramicci pieces that will become favorites in any active women’s wardrobe. A chic, outdoor, multi-functional full zip, hooded anorak jacket comes lined with luxurious Aria Jersey (also available unlined). Matching the anoraks are pull-on high performing active â€œeverywearâ€ pants and shorts. See attached images-PDF file
Revolutionary NPT â„¢ – Natural Performance Technology Camura DT and Senna Hemp blends set a new standard for environmentally friendly, all natural, high-performance endurance knits. Camura DT provides extraordinary results with a knit fabric that outperforms its synthetic and chemically treated performance cotton counterparts in moisture absorption, wicking, and body cooling. The blends are odor free because they are inherently anti-microbial. These fabrics shrink less than 4% and improve in performance as the garment ages â€“ in sharp contrast to its toxically treated synthetic counterparts that lose their chemical treatment in the washing machine.
All of our collections are made with materials that are herbicide, pesticide and chemical free. Like wool, our fabrics are a blend of hemp and organic cotton that naturally delivers performance without putting harmful chemicals against your skin when worn and into the eco system when being made. The fibers are pesticide and herbicide free and are not treated with toxic chemicals to achieve moisture management. They are all natural.
Men’s high impact fabrications:
Our key men’s silhouettes in G-Movement focus on using the latest technological fabrics to improve climbing and hiking gear. The line includes a combination board short and snowboarding pant that is called the Pure Comfort Fit and provides the perfect balance of comfort, function and body appeal. They are lightweight, wind and water-resistant, provide wicking, breathability, and feature multi-function pocket and belting details. The men’s G-Movement athletic tops are designed with relaxed yet sculpted fit. These styles come in what we call Lux-Tech fabrics that have soft cotton-like feel yet perform with maximum four-way stretch, wicking properties and UV protection. All seam work has been engineered for chafe resistance and maximum comfort.
Zion Jersey is Gramicci’s signature men’s fabric: A breathable, primarily cotton, four-way stretch fabric that provides support while allowing freedom of movement. Zion jersey is moisture wicking and pre-shrunk. All styles in Zion jersey are engineered to respond and shape itself to every body movement and fit shoulders and arms perfectly. The wicking is inherent in the yarn so it lasts for the life of the fabric â€“ making it perfect for any endeavor. Cotton/polyester/spandex blend. Images are attached
In men’s woven high impact garments, Gramicci offers both the Inyo Sanded Canvas and Drifter Rip Stop. Both fabrics are waterproof, wind-resistant, breathable, wicking, and extremely lightweight. These fabrications provide freedom of movement, yet have the look and feel of pure sportswear. This is gear for “everywear”: Perform with an athlete’s confidence, and relax with rock-star panache. See attached PDF for images. www.gramicci.com
Join us for our 30th year celebrations all week in Booth # 9000 Outdoor Retailer, SLC. Music, rhapsody, adult beverages and some epic pant/short tales to be told!
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Gramicci is often called the â€˜soul brand’ of the outdoor industry, known in the climbing community as the originator of the iconic G-series climbing pant and short. Thirty years later Gramicci is still setting the standard for performance climbing and outdoor apparel with its introduction of NPT- Natural Performance Technology â„¢, a pesticide-free, certified organic and hemp blend that naturally produces higher levels of moisture management, breathability and body temperature regulation than synthetics or the new performance cottons that are treated with environmentally harmful chemicals. Gramicci is deeply committed to greener manufacturing. It is developing and adopting new standards of manufacturing that substantially reduce its impact on the environment by using less water and energy. Its organic products have received certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies. For more information visit www.gramicci.com
Media Contacts: Beth Cochran, What’s Up PR (406) 579-7909, firstname.lastname@example.org