Get access to everything we publish when you sign up for Outside+.
Grand Trunk Expands North American Sales Rep Force
Dedication Sports Group to represent Grand Trunk on the eastern seaboard
Skokie, IL — (April 23, 2014) – Grand Trunk, makers of goods for the road less traveled, welcomes the addition of Dedication Sports Group (DSG) to represent its product lines for the adventure travel, lifestyle and outdoor markets within the Mid-Atlantic territories.
“We’re committed to building lasting brand equity for our retailers as we continue to grow our presence throughout the east coast and beyond,” says Grand Trunk’s co-founder and VP of sales, Jon Neff. “I’m confident our partnership with DSG will provide greater customer support and access to specialty channels in this key region.”
Founded by Andrew Correll and Paul Wu, the DSG team has years of combined experience representing a diverse portfolio of top brands, including Marmot and Acorn in the outdoor retail and specialty goods channels.
“Grand Trunk has made a lasting impression on consumers and those who value meaningful connections with nature and the outdoor experience,” says Andrew Correll, Dedication Sports Group. “This resonates well with retailers and we take great pride in the opportunity to represent them.”
About Grand Trunk
Grand Trunk makes goods for the road less traveled, and anyone who values meaningful connections with nature, embracing new cultures, and exploring outdoor adventure. Founded in 2002 by two intrepid entrepreneurs who met while backpacking through Thailand, their shared passion for travel and the authentic outdoor lifestyle inspired Grand Trunk’s first line of travel hammocks. Over the past decade the brand has expanded and evolved to encompass a wide assortment of adventure travel gear and accessories. To view Grand Trunk’s complete range of products, please visit www.GrandTrunkGoods.com.