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Granite Gear Announces Partnership with Darby Communications PR Agency


Mandy Gresham / Darby Communications

Granite Gear Announces Partnership with Darby Communications PR Agency

Two Harbors, MN – The outdoor gear manufacturer known for its cutting-edge design of backpacks, packing systems, and other outdoor and lifestyle products, Granite Gear, is excited to announce its partnership with Darby Communications. Effective immediately, Darby Communications will implement a public relations campaign to broaden brand awareness of Granite Gear’s innovative products that deliver superior durability, function, and comfort to the outdoor community.

 “Granite Gear’s caliber of product invention and excellence is unparalleled and we’re looking forward to bringing this information to an even larger audience,” says Coral Darby, founder of Darby Communications. “We’re extremely honored to be partnering with a manufacturer with such a great heritage of high-quality, technical outdoor gear.”

 With deep roots in the outdoor industry, Granite Gear offers product solutions that come from genuine experience while simultaneously pushing the envelope of design with advanced technology like the new maple-core framesheet backbone. Ensuring their products stand the test of time, the Granite Gear team thoroughly trail-tests their packs on treks ranging from the Appalachian Trail to the Himalaya Mountain Range. Continuing to push the boundaries of innovation, Granite Gear is introducing new bags and accessories for 2014 that will satisfy the wants and needs of the adventurist backpacker to always-on-the-go student and urbanite.

 “Our progressive products deserve considerable attention, which is why we’re thrilled to have Darby Communications as a partner,” says Dan Cruikshank, co-founder of Granite Gear. “We’re looking forward to reaping the benefits of their strong connections and vast knowledge of the outdoor industry.”

 For more information on Granite Gear visit or contact Mandy Gresham,

About Granite Gear

For 27 independent years, Granite Gear has brought cutting-edge products to the outdoor marketplace. Their award-winning backpacks, extensive variety of storage sacks, lifestyle accessories, dog products and canoe gear offer excellence in design and construction. Granite Gear’s desire is for all outdoor enthusiasts and travelers to experience the incredible durability and comfort of their products. Located in Northern Minnesota, just minutes from the Boundary Waters Canoe Area Wilderness and the Superior Hiking Trail, they have a rugged and beautiful testing ground for their products.

About Darby Communications

A public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR and promotional programs, Darby Communications works with many of the outdoor industry’s most respected companies. In addition to Granite Gear, the firm’s clients include Hyland’s, Industrial Revolution, Vasque, Eagles Nest Outfitters, Headsweats, Aventura, Astral, FloydFest, and OverLand Equipment.

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