Two Harbors, MN â€“ Granite Gear, a leading innovator in the design and construction of quality outdoor gear, announced today the appointment of mountain-bred communications firm Denny, ink. as its public relations agency of record.
Denny, ink. will oversee all public relations initiatives for the northern Minnesota-based manufacturer of environmentally designed outdoor gear, including media relations, strategic communications counsel and marketing support for Granite Gear’s authentic collection of trail-proven backpacks, packing systems, canine and canoe gear, as well as the company’s outdoor essentials accessory line.
“After a very thorough review, we selected Denny, ink. based on their proven results and fresh insight relevant to the specialty outdoor market,” said Dan Cruikshank, chief operating officer at Granite Gear. â€œWe are confident Denny, ink. will effectively communicate the power of the Granite Gear brand in order to drive increased business to our retail partners.â€
Granite Gear joins Denny, ink.’s roster of great brands with great stories â€“ which currently includes Movement Skis, KOR Water, Powderhorn, Kaenon Polarized and Pistil Designs.
Learn more at www.granitegear.com or www.dennyink.com.
Since the company’s inception in 1986, innovation has always been the driving force at Granite Gear. Combining a genuine approach with a passion for improving quality and performance in the outdoors, Granite Gear has gained worldwide recognition as a leader in the design and manufacturing of award-winning backpacks, packing systems, canoe gear, and many thoughtful solutions to technical outdoor gear. Headquartered in Two Harbors, Minnesota, Granite Gear is all about building gear that will last.
With offices in Jackson Hole, WY and Park City, UT – Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication programs for companies in the outdoor, snowsports and action sports industries. Founded in January 2007, Denny, ink. has quickly established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation.