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Two Harbors, MN —June 30, 2020 — The outdoors should be a space for every body. As a member of the Outdoor CEO Pledge, Granite Gear continues to be focused on stepping it up with diversity, equity, and inclusion initiatives. Beyond building a diverse team of Grounds Keepers since 2017 and making sure BIPOC and LGBTQ are represented within the brand, Granite Gear seeks to provide body-liberating gear so that people of all shapes and sizes feel comfortable in outdoor spaces. Every person has a unique build, shape, and size. Their packs should fit accordingly.
The new ultralight, multi-day Perimeter Series is a step towards celebrating diversity, specifically body diversity, in the outdoors. The Perimeter 35 and 50 introduce an additional element in fine-tuning the suspension system to one’s body: Shoulder Width Adjustment with regular and wide settings along vertical daisy-chained webbing. When adjusting the torso height, simply choose which shoulder width and resecure the clip to the corresponding webbing anchor points on each side. The series also utilizes the patent-pending Re-Fit waist belt to wrap around your hips just right.
The Perimeter suspension system utilizes a durable spring steel rod outline to give the pack ergonomic form. The spring steel perimeter rod works in tandem with a PE board core to disperse weight effectively and also allows for secure anchor points for the shoulder straps to attach to.
“At Granite Gear, we’ve been known for our load carriage systems for decades. However, we’re also known for our commitment to promoting DEI, including body diversity, within our industry,” says General Manager, Rob Coughlin. “The Perimeter Backpack Collection can dial your torso size fit to the inch. Additionally, we’ve included a torso width adjustment coupled with our Re-Fit belt. These adjustments increase the Perimeter 35L and 50L’s ability to fit a wide array of body types.”
The Perimeter 35 weighs 3 pounds and the Perimeter 50 weighs only 3.1 pounds, each with a 40-pound load rating. Both packs feature 100D Robic nylon and 210D Robic custom nylon, bear canister capability to help wrap canisters securely, zippered compartment on the top lid flap for quick access, and another zippered compartment on the bottom for soft item storage. Available in Pine/Bourbon and Marina/Black colorways. The Perimeter 35 is available in Unisex and Women’s-Specific fit in size regular (MSRP: $199.95). The Perimeter 50 is available in Unisex fit in size Regular and Long, as well as Women’s-Specific fit in size Short and Regular (MSRP: $219.95).
“Not being able to find the gear we need to do the things we want to do sends a message that we aren’t being considered. This can be interpreted as ‘we don’t belong.’ A pack that accommodates our unique shapes and sizes is an invitation to adventure,” says Jenny Bruso, of Unlikely Hikers.
Granite Gear’s Perimeter Series will hit retail shelves in Spring 2021. For more information, contact Julie Bacon at email@example.com or 603-978-5530.
About Granite Gear
For 33 years, Granite Gear has brought cutting-edge products to the outdoor marketplace. Their award-winning backpacks, adventure travel gear, extensive variety of storage sacks, lifestyle accessories, and canoe gear offer excellence in design and construction. Granite Gear’s desire is for all outdoor enthusiasts and travelers to experience the incredible durability and comfort of their products. Located in Northern Minnesota, just minutes from the Boundary Waters Canoe Area Wilderness and the Superior Hiking Trail, they have a rugged and beautiful testing ground for their products. You can find out more about Granite Gear on their site, Facebook, or Instagram. Learn about Granite Gear’s Grounds Keepers program here.