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Two Harbors, MN —May 10th, 2021 — Granite Gear is ecstatic to announce the Perimeter 50 pack has won Gear Of The Year from Outside Magazine. Granite Gear believes the outdoors should be a space for every body, and the Perimeter Series showcases just that. As a member of the Outdoor CEO Pledge, Granite Gear continues to be focused on stepping it up with diversity, equity, and inclusion initiatives. Beyond building a diverse team of Grounds Keepers since 2017 and making sure BIPOC and LGBTQIA+ are represented within the brand, Granite Gear seeks to provide size-inclusive gear so that people of all shapes and sizes feel comfortable in outdoor spaces.
“We start every product design and development process with an eye toward bringing more diversity to our trails. This extends to body diversity. With our new Perimeter Series, we’re able to fit a wider array of body shapes and sizes.” says General Manager, Rob Coughlin.
The Perimeter Series is Granite Gear’s most inclusive pack to date. Designed for the ultralight thru-hiker to the first-time outdoors person, the goal was to make everyone feel welcome and wanted in the outdoors. To be awarded with Best Backpack of 2021 for the Perimeter 50 by Outside Magazine, really showcases the outdoor industry’s push and desire to become more inclusive.
“It’s beyond humbling to have the design recognized for its inclusiveness, that’s my favorite feature of the Perimeter pack. It’s quick and easily adaptable to correctly fit a range of body types. We’ve made DEI initiatives in the outdoors an important focus at Granite Gear at organizational and marketing levels, and now we’re bringing that into more inclusive product design which is really exciting. It’s an incredible honor to be recognized for the intention and execution of that design from Outside with the Gear Of The Year Award!” says Creative Manager and Lead Product Designer, David Eisenberg.
The new multi-day Perimeter Series is a step towards celebrating diversity, specifically body diversity, in the outdoors. The Perimeter 50 introduces an additional element in fine-tuning the suspension system to one’s body: Shoulder Width Adjustment with regular and wide settings along vertical daisy-chained webbing. When adjusting the torso height, simply choose which shoulder width and resecure the clip to the corresponding webbing anchor points on each side. The series also utilizes the Re-Fit waist belt to wrap around your hips just right. Also new for the series is the larger waist belt comfortably fits waists from 36- 52+ inches.
The Perimeter 50 weighs only 3.1 pounds, each with a 40-pound load rating. Both packs feature 100D Robic nylon and 210D Robic custom nylon, bear canister capability to help wrap canisters securely, zippered compartment on the top lid flap for quick access, and another zippered compartment on the bottom for soft item storage. Available in Pine/Bourbon and Marina/Black colorways. The Perimeter 35 is available in Unisex and Women’s-Specific fit in size regular (MSRP: $199.95). The Perimeter 50 is available in Unisex fit in size Regular and Long, as well as Women’s-Specific fit in size Short and Regular (MSRP: $219.95)
For more information, contact Reece Hickman at firstname.lastname@example.org.
About Granite Gear
For 35 years, Granite Gear has brought cutting-edge products to the outdoor marketplace. Their award-winning backpacks, adventure travel gear, extensive variety of storage sacks, lifestyle accessories, and canoe gear offer excellence in design and construction. Granite Gear’s desire is for all outdoor enthusiasts and travelers to experience the incredible durability and comfort of their products. Located in Northern Minnesota, just minutes from the Boundary Waters Canoe Area Wilderness and the Superior Hiking Trail, they have a rugged and beautiful testing ground for their products. You can find out more about Granite Gear on their site, Facebook, or Instagram. Learn about Granite Gear’s Grounds Keepers program here.