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Grassroots & Marmot Target $10,000 for Conservation Alliance

Grassroots Outdoor Alliance and Marmot target $10,000 for the Conservation Alliance

This November, the Grassroots Outdoor Alliance (Grassroots), a buying group of nearly 40 independent specialty retailers with 80 plus stores across the United States, and Marmot Mountain LLC, a leading outdoor clothing, apparel and equipment manufacturer, will be working closely together to raise up to $10,000 for the Conservation Alliance, one of the outdoor industry’s most esteemed environmental conservation organizations. Promoted through Grassroots retailers during the month of November, $10 from the sale of any Marmot products–$99.00 or more—will go directly to the Conservation Alliance.

Since its creation in 1989, the Conservation Alliance has been heralded for its preservation of wild places where outdoor enthusiasts recreate and has played a key role in protecting rivers, trails, wild lands and climbing areas. “We’re extremely proud of Conservation Alliance’s important work and want to do our part to help them succeed with their conservation efforts. While all of the Grassroots retail members support similar local organizations in their own communities, the Conservation Alliance is the only national organizations we all choose to support.” explains Roanne Miller, Grassroots President.

Tom Fritz, Marmot’s Vice President of Marketing explains, “Last year we ran this promotion with Grassroots to raise money from the sale of our PreCipâ„¢ products. This year we’re opening up the promotion to all Marmot product purchases to ensure that we hit our fundraising goal for the Conservation Alliance.” Marmot became a member of the Conservation Alliance early in 2011 and remains committed to helping the vital non-profit reach its goals.

“This co-promotion as a great example of outdoor industry cooperation and environmental stewardship,” adds Miller. “We want customers to take advantage of this terrific opportunity to support their local retailer while also investing in the Conservation Alliance.”

About Grassroots Outdoor Alliance (Grassroots):
Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at

About Marmot Mountain, LLC:
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wild lands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $8.3 million to grassroots environmental groups. Alliance funding has helped save over 49.5 million acres of wild lands; 27 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see