Press Releases

Grassroots Outdoor Alliance Hires RootsRated to Manage Brand Social Media Marketing

Grassroots Outdoor Alliance is pleased to announce a new digital marketing relationship with RootsRated. RootsRated will work to promote the Grassroots brand on Facebook, Twitter, and throughout the blogosphere.

“Great brands know the importance of smart and artful storytelling,” says Roanne Miller, President of Grassroots. “RootsRated will help build our brand’s story with social media and content marketing. RootsRated has already established working relationships with over 75% of our membership through its work to connect people to the best local outdoor recreation. This made them a great fit with a deep understanding of our mission and values.”

“Grassroots Retailers are already the hub of local knowledge for trails, crags, and put-ins in their respective markets. We built RootsRated to give specialty retailers a way to capture, syndicate, share and constantly improve this knowledge, and most importantly, make it more readily available to break down barriers to participation in these sports,” states Fynn Glover, CEO of RootsRated. “Now we’re also working to promote the Grassroots brand by telling the stories of these retailers across the digital landscape. We’re excited to get to work.”

Grassroots Outdoor Alliance will launch a new website and blog this October.

Grassroots Outdoor Alliance has 45 members with nearly 100 retail locations across the United States. Grassroots unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at