Grassroots Outdoor Alliance Welcomes BIC Sport N.A. as Vendor Partner

Asheville, NC – September 7, 2011 – Grassroots Outdoor Alliance is pleased to announce a vendor partnership with BIC Sport North America.

With the category of stand up paddle boards (SUP) growing at a rapid rate, the members of Grassroots Outdoor Alliance were looking for a SUP manufacturer to partner with. Over the last three decades, BIC Sport has opened up the enjoyment of watersports to hundreds of thousands of people by offering high quality products at a reasonable price.

Chris Decerbo, BIC Sport North America’s Director of Sales and Marketing, expressed his enthusiasm for the partnership, “We’re excited to join GOA as a vendor partner; the membership fits our distribution model very well. We are confident our products and production processes offer unique, sustainable options with great margins and responsive customer service. We look forward to growing together with GOA!”

Why choose BIC Sports? A top rank shaper, a manufacturing process that faithfully reproduces the original design in super strong materials resulting in superb value-for-money products and a limited range for ease of choice.

With over thirty years of experience in watersports, BIC Sport knows how to make SUP’s. And what’s even more important is their manufacturing process is environmentally-friendly with no gas emissions released into the atmosphere. All waste is automatically recycled and a short production cycle contributes to low energy consumption.

The combination of quality construction, value and an environmentally-friendly manufacturing process make BIC Sport a great vendor to partner with.

Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.grassrootsoutdoors.com