Press Releases

Grassroots Outdoor Alliance Welcomes Craghoppers as a Vendor Partner

Asheville, NC – October 29th, 2014 – Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Craghoppers has joined our organization as a Vendor Partner.

“We’re really excited about becoming a vendor partner with the Grassroots Outdoor Alliance,” said Lindsey Hayes, CEO at Craghoppers North America. “GOA is a driving force in Outdoor Specialty and a consistent advocate for sustainable business practices and outdoor ethics, and we’re looking forward to a long, fruitful relationship.”

Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoor enthusiasts, today Craghoppers is part of the family-owned Regatta Group with 20,000 stores in 30 countries.

The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Craghoppers, Bear Grylls by Craghoppers and NosiLife, the world’s most extensive line of insect-repellent clothing.

Craghoppers recently formed a partnership with National Geographic, providing an apparel line that supports vital exploration, conservation and education programs.

Further details can be found at
Grassroots Outdoor Alliance has 54 members with over 100 retail locations across the United States. Grassroots unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at