Grassroots Outdoor Alliance Welcomes Eagle Eye Outfitters as a Member

Grassroots Outdoor Alliance is pleased to announce that Eagle Eye Outfitters has joined our organization as a Retail Member.

Eagle Eye Outfitters is an independent specialty outdoor retailer based in Dothan, Alabama. With a dedicated staff of outdoor enthusiasts and “tech geeks”, Eagle Eye Outfitters offers only the very best outdoor apparel and equipment from top brands to ensure that their customers are comfortable, safe and outfitted for anything the outdoors can throw at them.

Founded in 1999 as a small family clothing store with a few outdoor specific apparel lines, they quickly discovered that they had an exclusive niche in Dothan in the outdoor industry. By listening to their customers, they began to pursue the major outdoor brands that no other store in their area had carried before.

As a leader in the outdoor industry and in the retail community of South Alabama, Eagle Eye Outfitters uses outdoor retail as a platform to encourage outdoor pursuits, environmental stewardship and fulfillment of their community mission statement: “As it has always been at Eagle Eye, it is our goal to offer you, our customers, the very best quality with unmatched customer service”.

Susan and Mark Anderson, owners of Eagle Eye Outfitters, shared their excitement on being part of Grassroots: “Grassroots is a group of the “best of the best” Outdoor Specialty shops across the United States. The members set the standard for excellence in the Outdoor Industry! With only 40 members across the U.S. , they now include Eagle Eye Outfitters as part of this well-respected group of independent outdoor retailers. This is a great honor for Eagle Eye, and one that our entire staff can be proud of!”

Susan also adds, “I’m most excited about the opportunity of gaining best practice ideas from other established retailers in other markets around the country and we look forward to attending the upcoming F13 Grassroots preview show in Atlanta, GA.”

With this sort of dedication to their community and commitment to providing the best brands and service, Eagle Eye Outfitters is a natural fit to the Grassroots family of quality independent outdoor retailers.


Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.grassrootsoutdoors.com