Press Releases

Grassroots Outdoor Alliance Welcomes Goodhew and Sockwell as a Vendor Partner

Asheville, NC – October 23rd, 2014 – Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Goodhew/Sockwell has joined our organization as a Vendor Partner.

Goodhew, and its sister brand Sockwell bring a refreshing perspective to the sock game.

Emily Yann, National Sales Manager for Goodhew/Sockwell shared her thoughts on joining Grassroots as a Vendor Partner, “The Goodhew/Sockwell team is extremely excited to join Grassroots Outdoor Alliance in partnership with the top independent outdoor specialty retailers in the United States. We look forward to collaborating with the GOA community to improve the lives and environments of our local communities and are confident that we will all see growth in many areas as we move forward together. “
Goodhew has a single purpose: to craft the world’s best socks, with no compromises. Using innovative, custom-crafted natural yarns and manufacturing technologies, Goodhew creates lifestyle socks with modern patterns and amazing colors. So each pair of socks brings a complete package of natural materials, design aesthetics, and exceptional performance. All Goodhew products are crafted in the USA using only the finest quality raw materials,

Sockwell is reinventing the therapeutic sock, with a lifestyle look. We offer compression and relaxed fit diabetic socks with modern styles and colors, so you can be well in style. All Sockwell series are crafted in the USA, of homegrown, superfine merino wool (cashmerino), and bamboo. Our signature fiber blend balances durability, thermoregulation properties of wool with luxurious bamboo, and environmental friendliness.

Further details can be found at both and
Grassroots Outdoor Alliance has 54 members with over 100 retail locations across the United States. Grassroots unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at