Press Releases

Grassroots Outdoor Alliance Welcomes Nathan Sports as Vendor Partner

Grassroots Outdoor Alliance welcomes Nathan Performance gear into it's family of quality brands.

Nathan Performance Gear, a leader in hydration, reflective and multisport gear and accessories, has joined Grassroots Outdoor Alliance as a Vendor Partner.

Nathan’s Run Safe Inititiative is a good example of why the company fits well with our vendor profile. Through this effort, Nathan encourages all runners to carry ID, a phone, wear reflective while running outside.

Nathan works with its retailers to hold informative and athlete-led hydration and reflective clinics, provide in-store POP and education literature to communicate inportant safety information to consumers.

Nathan understands the important roles that independent retailers play in their running communities – as a resource for consumers looking to lead better and healthier lives: as a social network, connectine runners with other runners: as an important facet to the local economy and commits to helping those stores communicate the importance of safety and healthy living.

Welcome aboard Nathan Performance Gear!