GRAYL® Expands US Sales Footprint
Bolsters in-store sales by adding new regional rep groups and ‘Locally’
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SEATTLE, WA (October 1, 2020) — GRAYL®, maker of innovative water purifiers purpose-built for adventure, continues to grow its omnichannel sales program, adding to its team of local rep agencies and joining Locally.com to help consumers conveniently locate GRAYL products.
Both Freestone Sales Group and Alpine Cowboy sales group joined in 2020 to increase GRAYL’s presence on the ground in key geographies around the United States, completing its national coverage. The Freestone Sales Group represents the brand throughout Colorado, New Mexico, Utah, and Wyoming, while Alpine Cowboy concentrates on the Texas, Louisiana, Arkansas and Oklahoma regions.
“It remains our goal at GRAYL to be in and support specialty retail stores that have helped build so many strong brands in the outdoor industry. Working with reps who have first-hand knowledge of their home territory and personal relationships with store owners is incredibly important for GRAYL,” said Chris Lowe, Director of Sales for GRAYL. “We are excited to be able to bring on two top-tier, highly reputable sales agencies to represent these key territories. We could not be more pleased to work with the sales professionals from Freestone and Alpine Cowboy, known for their expertise in hard goods and technical products.”
In addition to the new sales groups, GRAYL has partnered with Locally.com, an app-based product locator, which helps drive customers to local, in-store purchase options. Both the app and site facilitates a seamless online-to-offline transition for shoppers to help them find product that is in-stock in their area. This not only allows customers to get product in hand quickly, but also helps drive traffic to local stores who are often the backbones of their outdoor communities.
For the latest news and product releases from GRAYL and to find local dealers in your area, please visit www.GRAYL.com.
About GRAYL
Seattle-based GRAYL® makes innovative water purifiers for international travelers and outdoor explorers so their adventures can be safe, self-reliant and awe inspiring. Since 2016, GRAYL purifiers have hydrated hundreds of thousands of adventurers. GRAYL believes the greatest moments of life occur when one travels beyond their comfort zone, takes risks, builds connections with different cultures, and returns a global citizen. GRAYL is distributed world-wide and is a member of 1% for the Planet, contributing at least 1% of every sale to non-profit organizations and charities that protect and preserve the natural environment.
