GRAYL® Partners with Hayter Communications
The must-have water bottle that purifies water teams up with top active lifestyle PR agency
Get access to everything we publish when you sign up for Outside+.
Seattle, WA (July 23, 2019) – GRAYL, the Seattle-based innovator of water purifiers built for international travel, has named Hayter Communications as its public relations agency of record. HayterComm is one of the nation’s leading active lifestyle communications and marketing firms. They are tasked with managing all media relations and driving awareness for GRAYL’s recently launched GEOPRESS™ Purifier and successful ULTRALIGHT Purifier, built to provide safe drinking water for adventures across all seven continents.
Founded in Seattle in 2012, GRAYL set out with the mission to provide drinking water free of pathogens (virus, bacteria, protozoa) to world travelers and outdoor explorers while offering an alternative to single-use plastic water bottles. What started as a sketch on a napkin became an obsession to create the best water purifier, resulting in GRAYL’s award-winning OnePress™ design for the ULTRALIGHT Purifier in 2016, and its new iteration, the GEOPRESS. GRAYL’s compact and intuitive design allows thirsty travelers to purify even the most questionable of water directly into a hard-sided, portable bottle in eight seconds. Fill the outer bottle with dirty water, press the cartridge component onto the bottle, and voilà – 24 ounces of safe, purified water without having to squeeze, suck, or pump water just to get a sip.
“HayterComm’s expertise, relationships, and knowledge around water safety was a big draw for GRAYL,” said Andrew Weber, President & CEO, GRAYL. “The agency’s experience with executing successful public relations strategies for complex products and technologies is what GRAYL needs. Through this partnership, we will strive for significant media coverage to build awareness about the importance of safe drinking water when traveling abroad, all while reducing our impact on the planet by removing the need for single-use plastic bottles.”
“It’s a rare opportunity to work with a brand with such a strong ethos and one with potential to make a large environmental and educational difference,” said Martin Maisonpierre, general manager, HayterComm. “GRAYL has the technology, expertise and standing to educate world travelers on the importance of water safety and assist in reducing plastic waste most travelers resort to. We look forward to putting our creativity to work in order to help build this brand.”
GRAYL water purifier products remove 99.99% of viruses, 99.9999% of bacteria, and 99.99% of protozoan cysts. In addition, GRAYL products significantly reduce pesticides, chemicals, heavy metals, and even microplastics – in one fast and easy press. Purifier cartridges are independently tested by a third-party certified laboratory to meet or exceed NSF protocols 42 and 53 for pathogen and chemical removal, and meet the EPA Guide Standard and Protocol for testing microbiological water purifiers.
To learn more about GRAYL purifiers, contact Elana Rabin, account manager, HayterComm: firstname.lastname@example.org.
Seattle-based GRAYL® makes innovative water purifiers for international travelers and outdoor explorers so their adventures can be safe, self-reliant and awe inspiring. Since 2016, GRAYL purifiers have hydrated more than 150,000 adventures. GRAYL believes the greatest moments of life occur when one travels beyond their comfort zone, takes risks, builds connections with different cultures, and returns a global citizen. GRAYL is distributed world-wide and is a member of 1% for the Planet, contributing a portion of every sale to non-profit organizations that protect and preserve the natural environment. Learn more at www.grayl.com.
HayterComm, founded in 2001, was acquired by Williams Helde Marketing Communications in Seattle, WA, in May 2017 and collectively offers a comprehensive suite of press and public relations, branding and marketing solutions for start-ups to multi-billion-dollar corporations in the outdoor, wintersports, active lifestyle, tech and consumer product industries. Explore HayterPR to learn the rest of the story.