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Press Releases

Great Outdoor Provision Co. – Vote for Land Contest 2011

Great Outdoor Provision Co. launches their annual "Vote for Land" contest on Facebook today to kick off Land Trust Day 2011 with the winner receiving a Patagonia environmental grant.

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Customers of Great Outdoor Provision Co. invest in future adventure when purchasing outdoor equipage. They also select the winner of the 2011 Vote For Land contest. Great Outdoor Provision Co. is donating 10% of their sales on Saturday, June 4th as well as conducting a Facebook contest to raise awareness of the good work done by local land trust.

The contest is part of Great Outdoor Provision Co.’s Land Trust Day, an annual celebration in which local businesses and the state’s land trusts work together to save natural areas in the community.

“Land Trust Day helps to highlight the rapid rate at which North Carolina is losing – and will continue to lose – its beautiful open spaces to development,” said Tom Valone, Great Outdoor Provision Co. owner. “This contest is a way for us to make our customers aware of the work land trusts are doing to save the places we all love.”

This year’s nominees include four local land trusts that serve the areas around Great Outdoor Provision Co. shops. Farms, forested riverbanks, educational preserves, and seascapes are just a sampling of places a land trust protects. Once they’re permanently protected, the lands will offer new places to hike, bike, paddle, and enjoy nature for generations to come. The projects will also preserve habitat for endangered plants and animals, provide a buffer for rivers from pollution, and maintain the state’s scenic beauty.

Chaco, Columbia, Merrell and Patagonia are helping to underwrite the grants to protect the chosen site. Great Outdoor Provision Co. highlights each land trust on its web site and invited customers to vote via Facebook for their favorite

Vote For Land ends at noon on Thursday June 3, and the winner will announced on Saturday, June 4, Land Trust Day. All four land trusts will be “winners” as they receive their regions portion of the 10% sales donation on June 4th. The Vote For Land winner will receive an additional grant provided by Patagonia.

Land Trust Day was founded by Great Outdoor Provision Co. in 1992 as a way to celebrate National Trails Day, which is always the first Saturday in June.

In addition to sponsoring the contest, Great Outdoor Provision Co. donates a percentage of sales on Land Trust Day from each of its seven stores to land trusts that serve the stores’ regions.

“We see Land Trust Day as a way for businesses to participate in a self-imposed ‘earth tax’,” said Valone. “Many people do not realize the important work land trusts are doing in their communities. We hope by supporting land trusts we are calling attention to their good work and contributing to it.”