Get access to everything we publish when you sign up for Outside+.
Woodstock Vt. — Green Mountain Digital announced $3.8 million in Series B funding led by Monster Worldwide (NYSE: MWW), the Vermont Seed Capital Fund and angel investors.
The funding will primarily support the scaling of recently launched Yonder, a free photo/video sharing app focused on outdoor recreation, as well as continued investment in the company’s nature-oriented NatureShare platform.
Yonder helps users discover great outdoor experiences. Uploaded experiences are geo-located, tagged with activities like hiking or kayaking, and in many cases linked to outdoor destinations from the Yonder database. Users can browse experiences by location, popularity, and activity type. Yonder is literally documenting North America’s engagement with the great outdoors.
“Our mobile first approach and deep focus on the outdoors has led us to Yonder,” said David Roberts, CEO of Green Mountain Digital. “Through Yonder, users can record and share their experiences via photos and videos, thereby inspiring others to engage in the best that the outdoors has to offer.”
“Green Mountain Digital is successfully capitalizing on the great opportunity today’s social and mobile app marketplace represents and this is a sound and strategic investment for Monster,” said Monster Worldwide Chairman, President and CEO Sal Iannuzzi. “Beyond the solid financials, we continuously look to explore the latest technological developments for our business and I expect Monster and Green Mountain Digital will be able to learn much together as the mobile and social revolution accelerates.”
Green Mountain Digital is North America’s leading app publisher of authoritative nature and wildlife field guides under the Audubon brand. The company’s app portfolio collectively represents over 1.2 million downloads. In late 2012, the company formally launched a nature photo-sharing platform, NatureShare, which passed its 1 millionth user login after just eight months in July.
Yonder is currently available in the iTunes Store, with an Android version anticipated in the near future.
About Green Mountain Digital:
Green Mountain Digital was founded in 2009 in Woodstock, VT. In addition to Yonder and NatureShare social platforms, the company has designed and published more than 30 mobile apps for iOS, Android, Kindle Fire, Nook, and other mobile operating systems, including Audubon Birds of North America, Orvis Fly Fishing: The Ultimate Guide, GardenMinder and Sailing World: Knots and Splices. – See more at: www.greenmountaindigital.com
About Vermont Seed Capital Fund:
Launched in 2010 with funding from the State of Vermont, the Vermont Seed Capital Fund is a $5M for-profit, permanently revolving, early-stage risk capital fund affiliated with the non-profit Vermont Center for Emerging Technologies (VCET).