Green Trails Maps and Mountaineers Books Announce Partnership
Mountaineers Books becomes the fulfillment center for Green Trails Maps
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SEATTLE, Wash.—Sept. 18, 2019 — Two Northwest outdoor community members with long, reliable histories of providing high quality products and support to hikers, climbers, bikers, and adventurers in the Pacific Northwest and beyond are joining forces. Mountaineers Books, the PNW’s nearly 60 year old outdoor book publisher, will become the fulfillment portal for Green Trails Maps, the PNW’s nearly 50 year old backcountry map maker and publisher. Green Trails’ 150+ map titles will now be available through all of Mountaineers Books’ many marketing and sales channels beginning October 1, 2019.
Green Trails Maps will continue to be available at over 550 of the best outdoor retailers in the West as well as online, at greentrailsmaps.com.
Alan Coburn, President and CEO of Green Trails Maps, and Gail Coburn, Vice President for Corporate Strategy are excited for the agreement. “As we approached retirement, we were looking for a robust partner with corporate values similar to ours to continue the stewardship Gail and I undertook over 25 years ago when we bought the company from founder, Walter Locke. Mountaineers Books’ 60-year track record of growth for books is the logical place to hand over ongoing stewardship of the Green Trails 150+ titles and brand. Bringing map and book publishers together makes a lot of sense, and we’ve been fans of Mountaineers and Mountaineers Books since coming to the PNW in the early ‘70’s,” Coburn said.
Helen Cherullo, Mountaineers Books Publisher, sees a strong overlap in the mission and audience of the two organizations: “With our guidebooks and Green Trails Maps, we look forward to motivating more outdoor enthusiasts to get out on the trails—for adventure, as well as inspiring the next generation of stewards of our public lands.”
Starting October 1, retailers will now be able to order Green Trails Maps by contacting either their regular Green Trails sales representative; Darryl Booker, Mountaineers Books Director of Sales, firstname.lastname@example.org; or customer service at 800/553-4453 ext. 137, email@example.com. Maps can also be ordered direct by consumers on either greentailsmaps.com or mountaineersbooks.org.
About Green Trails, Inc.
Based in Seattle since its founding in 1973 by Walt Locke, Green Trails, Inc is the publisher of more than 150 high-quality recreational topographical maps for mountain, beach and desert areas of North America including Washington, Oregon, California, Arizona and Nevada. Green Trails maps show the most current trail, road, and access information to national forests, national parks, state and local parks and other public lands, and are favored by hikers, climbers, cross-country skiers, horseback riders, hunters, anglers, mountain biker riders and search and rescue groups. Green Trails offers maps in the 12×18 Inch, 15 Minute Series as well as its Gold Standard Editions of ultralight, waterproof and tear- resistant folded maps, weighing just under 1.5 ounces and printed in multicolor on both sides in clear, user friendly detail. Green Trails shares a commitment to the outdoors and hiking with its customers, operating with the mantra “We love these places.”
About Mountaineers Books
An independent, nonprofit publisher based in Seattle, Washington, Mountaineers Books has crafted award-winning books on outdoor recreation, travel, and adventure since 1960 with the publication of Freedom of the Hills, now in its 9th edition. Including imprints Skipstone and Braided River, Mountaineers Books has nearly 700 books in print and/or e-book. Learn more at www.mountaineersbooks.org or follow @Mtnbooks on Instagram, @Mountaineersbooks on Facebook, and @MtneersBooks on Twitter.
1001 SW Klickitat Way, #201, Seattle, WA, 98134 ● 206.223.6303 ● www.mountaineersbooks.org