Gregory Hires Sales Director and Opens Design Center in Salt Lake City

Gregory, the world’s leading pack maker for over 35 years, continues to build momentum in 2015 with a new sales director and the opening of a dedicated design center in Salt Lake City. Jim Boisd’Enghien rejoins the Gregory team as sales director and the brand is opening a new custom-built design center in Salt Lake City where all product development for North America will take place.

“Since Samsonite acquired Gregory in July 2014, we’ve made numerous significant changes to ensure that we continue to deliver the best fitting packs to our customers, says Dawn Sicco, Gregory’s general manager. “Jim’s hiring is the final piece in assembling the strongest team we’ve ever had here and our new design center demonstrates our commitment to developing the most advanced bags in the shadow of the Wasatch Mountains.”

Jim Boisd’Enghien has 19 years experience in the outdoor industry, most recently as Vice President of Sales for Light & Motion Industries and NiteRider Technical Lighting Systems. He takes over as sales director at Gregory, a role that he also served from 2007-2011, when the brand was based in California. “I have great respect for Gregory and how it has evolved over the years from Wayne Gregory’s original vision to the high-performance brand that it is today,” said Boisd’Enghien.

Gregory is also opening a 4000 square foot custom-built design center and prototype lab, just south of Salt Lake City in the newly developed Holladay Village Square. Located in the heart of the Wasatch, with a stunning view of Mt. Olympus and just five minutes from Big and Little Cottonwood canyons, the space is the ideal location for Gregory’s design teams due to the combination of quick access to world-class mountains for backyard testing, as well as a vibrant community of outdoor enthusiasts.

Jim Boisd’Enghien will be on hand in Gregory booth #6027 in the Salt Palace Convention Center for Outdoor Retailer Summer Market 2015 where the full line of Gregory’s Spring 2016 products will be on display. Gregory’s new design center will open in August 2015.

ABOUT GREGORY:
For over 35 years, Gregory has been the longtime leader in expedition, backpacking, daypacks and travel gear. World renowned for fit, durability, and performance in all their products, Gregory has won awards for its pack designs from such diverse media outlets as Outside Magazine, Backpacker Magazine, National Geographic Adventure, Popular Science, Men’s Journal, Consumers Digest and Alpinist Magazine. Responsible for many industry firsts in backpacking fit and design, the Gregory research and design team continues to lead the way in innovative backpack technology and performance. Gregory Mountain Products is a division of Samsonite LLC. For more information about Gregory, visit www.gregorypacks.com or call 877.477.4292.

Samsonite International S.A. (together with its consolidated subsidiaries, the “Group”) is the world’s largest travel luggage company, with a heritage dating back more than 100 years. The Group is principally engaged in the design, manufacture, sourcing and distribution of luggage, business and computer bags, outdoor and casual bags, and travel accessories throughout the world, primarily under the Samsonite®, American Tourister®, Hartmann®, High Sierra®, Gregory®, Speck® and Lipault® brand names and other owned and licensed brand names. The Group’s core brand, Samsonite, is one of the most well-know travel luggage brands in the world. For more information visit www.samsonite.com